Increased scrutiny on the part of the general public, media, and government has warranted a reexamination of corporate responsibilities, standards of accountability, the company's role in its local and extended community, and its ethical position in our society and culture.

Corporate Social Responsibility and Alcohol considers the basic values, ethics, policies and practices of a company's business. Particular attention will be paid to the alcohol beverage industry, and the many unique issues that are specific to this business, such as: responsible marketing, promotional, and advertising campaigns and strategies; the particular risks inherent in any alcoholic product; issues of abuse prevention & education; research; and legal and ethical aspects of alcohol.

This will be the seventh volume in the ICAP Series on Alcohol in Society.

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Yes, you can access Corporate Social Responsibility and Alcohol by Marcus Grant, Joyce O'Connor, Marcus Grant,Joyce O'Connor in PDF and/or ePUB format, as well as other popular books in Law & Medical Law. We have over one million books available in our catalogue for you to explore.

Information

Publisher

Routledge

Year

2013

eBook ISBN

9781135410674

Edition

Topic

Law

Subtopic

Medical Law

Index

Law

Front Cover
Half Title
International Center for Alcohol Policies
Title Page
Copyright
Contents
Editors
Contributors
Acknowledgments
Chapter 1 Introduction
Chapter 2 Corporate Social Responsibility and Corporate Citizenship: Definitions, History, and Issues
Chapter 3 Corporate Social Responsibility and Product Safety: A Role for Public-Private Partnership
Chapter 4 Perspectives on Partnerships for Corporate Social Responsibility in the Beverage Alcohol Industry
Chapter 5 Alcohol Policy Through Partnership: Is the Glass Half Empty or Half Full?
Chapter 6 Drinking Education: Minimizing Negatives or Optimizing Potential?
Chapter 7 Drinking It In: Findings of the Valencia Meeting on Marketing and Promotion of Alcohol to Young People
Chapter 8 Government Regulation, Corporate Responsibility, and Personal Pleasure: A Public Health Perspective From New Zealand
Chapter 9 Corporate Social Responsibility: A Context for Alcohol Policy
Chapter 10 Corporate Social Responsibility in Practice Within the Beverage Alcohol Industry
Chapter 11 Establishing Good Practice in Responsible Drinks Promotion: Illustrations of Good and Bad Practice From a Public Health Perspective
Chapter 12 Are Alcohol Advertisers Drinking in the Last Chance Saloon?
Chapter 13 Setting the Standards for Responsible Consumer Marketing in Beverage Alcohol
Chapter 14 Developing Solutions for Abusive Drinking on Campus: A Campus-Community-Industry Collaborative Model
Chapter 15 Alcohol Education
Chapter 16 Report on the Framework for Responsibility
Chapter 17 Conclusion
Index

About this book

Frequently asked questions

Information

Table of contents