Twenty20 and the Future of Cricket
eBook - ePub

Twenty20 and the Future of Cricket

  1. 140 pages
  2. English
  3. ePUB (mobile friendly)
  4. Available on iOS & Android
eBook - ePub

Twenty20 and the Future of Cricket

About this book

Cricket is a sport which is currently undergoing a rapid and dramatic transformation. Traditionally thought of as an English summer game, limited in appeal to Britain and its Commonwealth, cricket has, in the past a few years, achieved a global profile. This is largely due to the development of a new TV-friendly format of the game: Twenty20 cricket. Indeed, through the economic and media interests promoting the Indian Premier League (IPL), the world's richest Twenty20 tournament, cricket has belatedly 'gone global'. The rapid rise of the IPL underlines that the economic and political characters within cricket are no longer the traditional elites in metropolitan centres but the businessmen of India and the media entrepreneurs world-wide who seek to shape new audiences for the game and create new marketing opportunities on a global scale.

The contributions in this book fall into two broad categories. There are firstly those which explore the rapid growth of Twenty20, particularly the motors of change and the new directions that cricket is taking as a result of the Twenty20 revolution. Secondly, there are a number of contributions which chart the impact of Twenty20 on traditional elements of the game.

This book was originally published as a special issue of Sport in Society.

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Yes, you can access Twenty20 and the Future of Cricket by Chris Rumford in PDF and/or ePUB format. We have over one million books available in our catalogue for you to explore.

Information

Publisher
Taylor & Francis
Year
2013
Print ISBN
9780415633574
eBook ISBN
9781317980803
Edition
1
Topic
Business
Index
Business

Table of contents

  1. Cover
  2. Half Title
  3. Title Page
  4. Copyright Page
  5. Table of Contents
  6. Series Pages
  7. Citation Information
  8. 1. Introduction: Twenty20 and the future of cricket
  9. 2. The IPL and the Indian domination of global cricket
  10. 3. Cricket for people who don't like cricket?: Twenty20 as expression of the cultural and media zeitgeist
  11. 4. Twenty20 as Media Event
  12. 5. Twenty20, global disembedding, and the rise of the ‘portfolio player’
  13. 6. Twenty20 and the changing face of Australian cricket
  14. 7. Test Match Special, Twenty20 and the future of cricket
  15. 8. The Reverse Sweep
  16. 9. ‘The four-day game doesn't pay the bills’: Leicestershire, 2010–11: A case study in the contemporary political economy of county cricket
  17. 10. Game For Hire: Twenty20 and the New Cricket Mercenary
  18. 11. Going upstairs: The decision review system — velvet revolution or thin edge of an ethical wedge?
  19. Index