eBook - ePub

Critical Multimodal Studies of Popular Discourse

Name: Critical Multimodal Studies of Popular Discourse
ISBN: 9781136249013

Emilia Djonov,

Sumin Zhao,

English
ePUB (mobile friendly)
Available on iOS & Android

eBook - ePub

Critical Multimodal Studies of Popular Discourse

Emilia Djonov,

Sumin Zhao,

About this book

Studies of multimodality have significantly advanced our understanding of the potential of different semiotic resources—verbal, visual, aural, and kinetic—to make meaning and allow people to achieve various social purposes such as persuading, entertaining, and explaining. Yet little is known about the role that individual nonverbal resources and their interaction with language and with each other play in concealing and supporting, or drawing attention to and subverting, social boundaries and inequality, political or commercial agendas. This volume brings together contributions by rominent and emerging scholars that address this gap through the critical analysis of multimodality in popular culture texts and semiotic practices.

It connects multimodal analysis to critical discourse analysis, demonstrating the value of different approaches to multimodality for building a better understanding of critical issues of central interest to discourse analysis, semiotics, applied linguistics, education, cultural and media studies.

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Yes, you can access Critical Multimodal Studies of Popular Discourse by Emilia Djonov,Sumin Zhao in PDF and/or ePUB format, as well as other popular books in Languages & Linguistics & Linguistics. We have over one million books available in our catalogue for you to explore.