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Research in International Marketing (RLE International Business)
Research in International Marketing (RLE International Business)
📖 Book - PDF

Research in International Marketing (RLE International Business)

Peter W Turnbull, Stanley Paliwoda
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pages
4 pages
language
English
format
ePUB (mobile friendly) and PDF
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Available on iOS & Android
📖 Book - PDF

Research in International Marketing (RLE International Business)

Peter W Turnbull, Stanley Paliwoda
Book details
Table of contents
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About This Book

This book considers problems which can be serious obstacles in international marketing but which are much less difficult in domestic marketing, such as cultural differences; the establishing and maintaining of relationships with customers' and the special problems for firm strategy and organisation arising from the internationalisation process.

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Information

Publisher
Taylor and Francis
Year
2013
ISBN
9781135124342
Topic
Business
Subtopic
International Business
Edition
1

Table of contents