📖[PDF] Marketing in the Tourism Industry (RLE Tourism) by Brian Goodall | Perlego
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Marketing in the Tourism Industry (RLE Tourism)
Marketing in the Tourism Industry (RLE Tourism)
📖 Book - PDF

Marketing in the Tourism Industry (RLE Tourism)

The Promotion of Destination Regions
Brian Goodall, Gregory Ashworth
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pages
248 pages
language
English
format
ePUB (mobile friendly) and PDF
availableOnMobile
Available on iOS & Android
📖 Book - PDF

Marketing in the Tourism Industry (RLE Tourism)

The Promotion of Destination Regions
Brian Goodall, Gregory Ashworth
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Table of contents
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About This Book

This book examines how different sections of the tourism industry attempt to reach their markets. A wide range of distinctive forms of holiday are considered, and the influence their characteristics have on how they are marketed is discussed. But the approach is also comparative, and the relative success each area of the industry has in reaching its market is evaluated.

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Information

Publisher
Taylor and Francis
Year
2013
ISBN
9781135083380
Topic
Business
Subtopic
Hospitality, Travel & Tourism Industry
Edition
1

Table of contents