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Marketing and Promoting Electronic Resources
Marketing and Promoting Electronic Resources
📖 Book - PDF

Marketing and Promoting Electronic Resources

Creating the E-Buzz!
Eleonora I. Dubicki
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206 pages
language
English
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ePUB (mobile friendly) and PDF
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📖 Book - PDF

Marketing and Promoting Electronic Resources

Creating the E-Buzz!
Eleonora I. Dubicki
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About This Book

Technological advances allow libraries to more readily serve patrons' needs. But how can a librarian effectively communicate what services libraries offer? Marketing and Promoting Electronic Resources: Creating the E-Buzz! explains the foundations of marketing and promotion, focusing on practical and creative techniques that have worked in academic, public, and special libraries. Respected authorities from various libraries offer their insights and advice for effective marketing strategies for electronic resources such as e-serials, databases, and e-books, helping library patrons to better understand the resources now available to them.This bookprovides librarians with practical suggestions on how to best let their patrons know about the available e-resources and instruct them on how to use them effectively. Librarians in any type of library setting, even if previously unschooled in marketing campaigns, can find fresh ideas to apply in their own setting. This invaluable tool discusses in detail how to develop a marketing plan, create and finance a promotional campaign, and how to use new technologies to reach out to your library patrons in the most effective way to promote your e-resources.

This material was published as a special issue of The Serials Librarian.

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Information

Publisher
Taylor and Francis
Year
2013
ISBN
9781317994077
Topic
Languages & Linguistics
Subtopic
Library & Information Science
Edition
1

Table of contents