📖[PDF] Strategic Sales and Strategic Marketing by Nikala Lane | Perlego
Get access to over 700,000 titles
Start your free trial today and explore our endless library.
Join perlego now to get access to over 700,000 books
Join perlego now to get access to over 700,000 books
Join perlego now to get access to over 700,000 books
Join perlego now to get access to over 700,000 books
Strategic Sales and Strategic Marketing
Strategic Sales and Strategic Marketing
📖 Book - PDF

Strategic Sales and Strategic Marketing

Nikala Lane
shareBook
Share book
pages
152 pages
language
English
format
ePUB (mobile friendly) and PDF
availableOnMobile
Available on iOS & Android
📖 Book - PDF

Strategic Sales and Strategic Marketing

Nikala Lane
Book details
Table of contents
Citations

About This Book

There is growing evidence that the traditional role of the sales organization in business-to-business marketing is quickly evolving from a tactical, operational function to a strategic capability concerned with the management of critical processes that support business strategy and deliver value to profitable customers. This topic is of major relevance to scholars in both the sales and marketing domains, and this relevance is underlined by the intense interest of managers and companies in how this field is changing. This collection is a unique gathering of views on the critical issues to be confronted in the strategizing of the sales function, from distinguished scholars from throughout the world. Their focus is on the linkages between strategic marketing and the corollary of strategic sales. This book was published as a special issue of Journal of Strategic Marketing.

Read More

Information

Publisher
Taylor and Francis
Year
2013
ISBN
9781317982272
Topic
Business
Subtopic
Business General
Edition
1

Table of contents