The Management of International Tourism (RLE Tourism)
eBook - ePub

The Management of International Tourism (RLE Tourism)

  1. 220 pages
  2. English
  3. ePUB (mobile friendly)
  4. Available on iOS & Android
eBook - ePub

The Management of International Tourism (RLE Tourism)

About this book

International tourism is one of today's major growth industries necessitating increasingly more sophisticated management techniques. In the light of this expansion and growing significant economic importance, this book provides a comprehensive overview of international tourism, placing particular emphasis on the management of tourism.

The subject coverage of the book is wide-ranging: the authors examine the following issues:



  • the impact of environmental issues on tourism management


  • tourism demand and forecasting


  • the key methods of operation of companies within the industry


  • the functional areas of marketing, finance, organization and staffing


  • research and innovation


  • corporate strategy.

The book will be of value and interest to both students and academics, as well as managers in the fields of tourism, travel, hospitality and consultancy.

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Yes, you can access The Management of International Tourism (RLE Tourism) by Stephen Witt,Michael Brooke,Peter Buckley,Stephen F Witt,Michael Z Brooke,Peter J. Buckley in PDF and/or ePUB format, as well as other popular books in Business & Hospitality, Travel & Tourism Industry. We have over one million books available in our catalogue for you to explore.

Information

Table of contents

  1. Cover Page
  2. Half Title page
  3. Title Page
  4. Copyright Page
  5. Original Title Page
  6. Original Copyright Page
  7. Contents
  8. Tables
  9. Figures
  10. Preface
  11. 1 The environment of international tourism
  12. 2 The international tourism industry
  13. 3 Tourism demand
  14. 4 Methods of operation
  15. 5 The international marketing of tourism
  16. 6 Finance and control
  17. 7 Organization and staffing
  18. 8 Research and innovation
  19. 9 Corporate strategies for international tourism
  20. 10 International tourism: the future
  21. References
  22. Index: topics
  23. Index: names