[T]his surprising Fall of the Reputation of Stocks is not by Management, but for want of Management. Believe me, Sir, there are no French Agents or Popish Plots in the matter, but âtis for want of Agents, and for want of Plot; these Men are confounded and amazed by the Sur-prise of their own Affairs. (The London Journal, September/ October 1, 1720)
â[I]t is by the imagination only,â Adam Smith wrote in The Theory of Moral Sentiments (1759), that we ever have access to the emotions and affects of the other, for it is only by means of this faculty that âwe place ourselves in his situation, we conceive ourselves enduring all the same torments, we enter as it were into his body, and become in some measure the same person with himâ (TMS 1.i.1.2). Though couched in the idiom of mid-eighteenth-century Scottish sentimental moral philosophy, Smithâs claim nevertheless has a recognizably modern flavor. We can discern in it the paradigm of more recent suggestions that, for example, nationalism operates by establishing an âimagined communityâ among members of a polity; that humanitarianism in the age of mass media depends upon the refinement of our abilities to bring home imaginatively the sufferings of others; and that gender identity depends on a series of imaginative acts, in which we continuously âidentifyâ with valorized images of subjectivity while at the same time âdisidentifyingâ with terrifying subjective possibilities.1 Smithâs understanding of the importance of the imagination in establishing social relationsâan understanding that he shared with contemporaries such as David Hume and Jean-Jacques Rousseauâhas to come to seem so obvious that it takes on the form of common sense itself. For how could I ever have access to the feelings of othersâor, more generally, access to the other at allâif not through something like that process of imaginative, representational identification that Smith outlines?
Yet if such a claim about the imaginative foundations of society has come to seem obvious, it was, for all that, a decidedly emergent form of common sense when Smith first articulated his position. If Smith had proposed even a generation earlier that imagination and sympathy mediated most, if not all, social interactions, such a claim would have met with surprise and incredulity. Before the eighteenth century, concepts of the imagination were almost invariably used to explain quasi-corporeal processes internal to the individual, rather than interactions that occurred between subjects, and though seventeenth-century authors had sometimes cited this âfacultyâ to explain aberrant forms of sociality, such as religious enthusiasm, the imagination was understood as too unpredictable, too liable to usurp the role of reason, for it to serve as the necessary ground of all social relations. The claims made by Smith and his contemporaries thus represented a fundamentally new commonsense understanding of imagination, one that firmly linked its effects to the operation of even normal social relations.2
It is admittedly not entirely clear what significance we ought to attribute to this relatively rapid emergence, in the eighteenth century, of a new common sense concerning the imagination and its relationship to social relations. Perhaps its emergence in the eighteenth century was simply something of an historical anomalyâa vague, anachronistic intimation of a principle that would only later come to have real theoretical utility after being tempered and sharpened by Marxist and psychoanalytic theory? Or perhaps we should take a stronger approach, and understand these claims about the imagination as ideologically necessary; as intrinsic components of a capitalist system that was effecting fundamental social transformationsâtransformations of labor relationships, epistemological approaches to the world, and emotional relationships with othersâin ways that would eventually propel a middle class to power? While the latter approach would of course also have to account for the ideological role of subsequent post-Marxist and psychoanalytic theories of imagination, it at any rate would have the virtue of explaining how and why Smith and his fellow sentimental moral philosophers were able to establish a new mode of common sense through their theories.
This chapter in fact seeks to chart a path between these two perspectivesâthe perspectives of anomaly and necessity, respectivelyâby approaching eighteenth-century claims about society and imagination in a way that accounts for both their anomalous and their systematic aspects. More precisely, I focus on the emergence of a kind of system that was able to transform conceptual anomalies into systemic necessities. And, as it turns out, it is precisely Smithâs emphasis on the speculative nature of imaginationâits capacity to project the self beyond its bordersâthat provides the clue that will allow us to understand the nature of this system. For if we look more closely at the real origins of the notion of a âcollective imagination,â we shall find that it first emerged in that most speculative of early eighteenth-century discussions: the discourse on state finance that helped to create early eighteenth-century French and British investing cultures. By attributing the rise and fall of public credit and the vagaries of commercial exchange to the imagination, early eighteenth-century authors shifted the term from its traditional role as an explanatory term for processes within an individualâthat is, as a quasi-corporeal faculty that mediated between animal spirits and intellectâto a principle that explained affective relationships between individuals. It was this latter, protosociological sense of the term that served as the foundation for Humeâs, Smithâs, and Rousseauâs subsequent theories of sympathy and identification. The moral philosophy of these authors responded to the systems of state finance developed in early eighteenth-century Britain and France both by appropriating the concept of the collective imagination from financial discourse, and by seeking to resolve the conflicts and factions purportedly engendered by state finance by creating a new system of discourse (sentimental moral philosophy) that treated actual financial phenomena as part of its environment, rather than as an element within its system.
This chapter has five parts. I begin by outlining the extent to which seventeenth-century discussions of the imagination relied upon a classical hierarchical schema of the faculties of the soul that discouraged interest in the intersubjective dimensions of the imagination. I then outline the social-ization of the faculty of imagination in early eighteenth-century financial discourse. In the third part, I explain how such conceptual innovation was possible by focusing on the interplay between the primary genre (satire) and the primary media (print journalism and occasional pamphlets) within which these new concepts appeared, arguing that the distributed authorial nature of early eighteenth-century journalism and occasional pamphlets, in combination with the quick turnover and large volume of these media, established a context that encouraged conceptual âmutation.â Moreover, insofar as these periodical communications were themselves central to the operation of state finance, there was also a selective pressure for concepts capable of explaining the rapid transfer of representations between individuals, and the traditional association of concepts of the imagination with processes of amplification and feedback provided precisely such a term. The fourth part focuses more narrowly on one of the earliest explicitly philosophical discussions of the collective imagination, David Humeâs theory of sympathy, as developed in A Treatise of Human Nature (1739â40). While Humeâs insistence on both faction and virtual property as the keys to the dynamics of the imagination emphasized the linkage of his theory of sympathy to early eighteenth-century financial discourse, his Treatise was also intended to provide a philosophical system for understanding social systems: that is, it was intended to serve as an instance of a literary form that could both describe, as well as intervene in, the dynamics of all social systems. I conclude this chapter with a critical discussion of the extent to which our contemporary category of âideologyâ allows us to understand the social and cultural functions of theories of sympathy and identification in the eighteenth century.
I Imagination, The Hierarchy of Faculties, and Closed Social Systems
Just as for classical and early modern philosophy, the imagination played an important role in seventeenth-century theological and philosophical discourse. In England, anatomists and physicians such as Robert Burton and Thomas Willis postulated about the anatomical location of the faculty of imagination; natural philosophers such as Francis Bacon and Thomas Hobbes speculated on the power of the imagination over matter (often in order to critique earlierâand what they saw as the more extravagantâ claims made by alchemists such as Paracelsus); and theologians such as Henry More and Meric Casaubon theorized about the role of imagination in producing religious fanaticism. In France, RenĂ© Descartes questioned whether imagination was necessary for thought, that defining attribute of the subject, and Descartesâs pupil Nicholas Malebranche further pursued Baconâs earlier speculations about the power of imagination over matter and bodies.
Yet even as more and more seventeenth-century authors took interest in the powers of the imagination, the continued persistence of an Aristotelian paradigm for understanding the faculties of the soul meant that such discussion almost invariably focused on the role of imagination within the subject, rather than between subjects. Two basic principles governed the Aristotelian understanding of the imagination. First, the imagination held the middle place within a hierarchy of faculties that led upward from sensation to reason. Second, all thought required the help of imagination, for thinking itself required the support of images (phantasmata), and thus, the mediation of the imagination. When imagination kept its proper place in this hierarchy, it facilitated perception, thought, and movement by mediating between sensation and reason; when imagination usurped the governing role of reason, hallucinations and madness resulted. Seventeenth-century authors rarely questioned these principles, preferring instead to describe more specifically the anatomical specificities of the hierarchy of faculties.3 In The Anatomy of Melancholy (1621â51), for example, Burton, localized the imagination within the âmiddle ventricleâ of the âfore partâ of the brain, where it received influxes of animal spirits (Burton 2001, vol. 1: 154), while Thomas Willis argued in Two Discourses Concerning the Soul of Brutes (1683) that the imagination was âplanted in the middle part of the Brain,â where it could âreceiv[e] the Sensible Species [of external objects, which were at] first only impressed on the Organs of Sense, and from thence by a most quick Irradiation of the spirits delivered inwardsâ (Willis 1971: 38).4 Burton explained that hallucinations resulted when imagination usurped the âgoverningâ role of reason by âkeeping the species of objectsâ and overly âamplifying themâ (Burton 2001, vol. 1: 160, 253); individuals with particularly âpowerful and strongâ imaginations were at greatest risk of such internal revolt, the consequence of which might be a state of melancholia, orâa more positive possibilityâa capacity for artistry (Burton 2001, vol. 1: 159).
The overwhelming emphasis of this neo-Aristotelian schema on the role of imagination in mediating between faculties within an individual discouraged interest in the ways in which this imagination might mediate between subjects. Seventeenth-century authors did not deny that imagination might under some circumstances link two separate individuals, but such instances were invariably presented as isolated and anomalous. The purported power of the motherâs imagination to mark her unborn child is one particularly well-discussed example of such an exception. As Dennis Todd notes, â[b]ecause of its corporealizing power, the imagination was generally believed to have some degree of control over material thingsâ (Todd 1995: 59), and while under normal circumstances, this capacity was restricted to the translation of reasonâs commands into bodily action, under extreme circumstances the imagination might also affect nearby bodies. The capacity of the imagination to control external matter explained how a fetus could be marked if the mother was exposed to mental shocks or inor-dinately desired some object: being surprised by a rabbit might produce a rabbit-shaped birthmark on the fetus, while craving strawberries could produce a strawberry-shaped birthmark. Bacon and Malebranche postulated that the power of the imagination over foreign bodies might even extend to small groups. In The Advancement of Learning (1605), for example, Bacon defined fascination as âthe power and act of imagination, intensive upon other bodies than the body of the imaginant,â and he was willing to grant that in some cases the imagination might facilitate a âcontagion that passeth from body to body.â However, he contended that adherents of âthe school of Paracelsus, and the disciples of pretended Natural Magicâ had greatly overestimated the capacities of such imaginative influence, and in any case, these were anomalous and unusual instances (Bacon 1825â34, vol. 2: 172).5 In The Search for Truth, Malebranche outlined a slightly more extended field of action for the effect of one imagination on another, suggesting that both madmen and âgreat peopleâ possessed strong imaginations that could exert influence over others (Malebranche 1997: 87â196). However, he too presented these instances as problematic exceptions to the normal workings of the imagination.
In England, religious theorists employed this same schema to explain the fervencyâthe âenthusiasmââof Protestant dissenting groups. In the wake of the proliferation of Protestant groups such as the Diggers, Levellers, and Fifth Monarchy men, âenthusiasmâ became an important element of âthe Protestant attempt to subdue its [own] more extreme expressionsâ (Klein 1994: 160).6 Lawrence Klein notes that where a century earlier religious opposition was represented as a matter of heresy, in the seventeenth century many authors âtransferred religious arguments from issues of doctrine to estimations of social personalityâ (Klein 1994: 162), and the imagination played an important role in this psychosociological approach to the question of the origin of extreme Protestant dissent. In Enthusiasmus Triumphatus (1656, 1662), for example, Henry More argued that religious âEnthusiasme is nothing else but a misconceit of being inspired,â a self-deception that he attributed to a âTemperâ that âdisposes a man to listen to the Magisterial Dictates of an over-bearing Phansy, more than to the calm and cautious insinuation of free Reasonâ (More 1966: 1). Yet if, from the side of the individual, enthusiasm was the result of âthe enormous strength of Imaginationâ which allows the soul to âsin[k] into Phantasmes (More 1966: 1, 4), groups of enthusiasts could form if the self-deceived messiah and his followers all had the same âmelancholicâ temperament, which allowed their imaginations to become disordered in the same way (More 1966: 22). While this explanation begged the question of how exactly similarly tempered people affected one another, it nonetheless extended the power of imagination to groups, rather than focusing discussion on its power over isolated individuals. Moreover, as Meric Casaubon noted in A Treatise Concerning Enthusiasm (1655), in such cases the opposition between ârealâ and âimaginaryâ causes was of limited utility in explaining the mechanics of enthusiasm, for enthusiasmâs origin in a disordered imagination (rather than authentic inspiration) did not make its effects any less real. The impression of being inspired, Casaubon argues, was a âreal, though but imaginary, apprehension of it in the parties, upon some ground of nature; a reall [sic], not barely pretended, counterfeit, and simulatory, for politick endsâ (Casaubon 1970: 4).
II Imagination, Social Systems, and Intersubjectivity in Early Eighteenth-Century Financial Discourse
While these seventeenth-century accounts of fetal development, fascination, madmen, and enthusiasm represent intriguing accounts of the power of one individualâs imagination over others, their significance lies precisely in their exceptional character. For seventeenth-century theorists, the social systems enabled by the imagination were all small and âclosedâ: the proto-social system of mother and fetus could not be expanded beyond these two individuals, and the social systems of madmen and enthusiasts were small and hermetic; one was either mad or not, an enthusiast or not, and ârationalâ claims from the environment of the sane or nonbelievers were held to have no meaning or force within these small ...