Cultural Adaptation
eBook - ePub

Cultural Adaptation

  1. 182 pages
  2. English
  3. ePUB (mobile friendly)
  4. Available on iOS & Android
eBook - ePub

Cultural Adaptation

About this book

Cultural borrowing is exploding across the world. Creative ideas are transferred and modified in ever increasing number and complexity making new products ranging from TV shows to architectural style in new cities. But what do we really know about the spread of creative ideas? This intriguing, engrossing, and comprehensive collection looks at the cultural and commercial dimensions of creative borrowing world wide with an international cast of contributors and case studies from India to Ireland, Canada to China.

Cultural Adaptation explores how creative ideas are packaged and nationalised to meet local taste, maps the cultural economy of adaptation in entertainment media ranging from motion pictures to mobile phones, and even probes the role of cultural recipes and formats in mutating participatory experiences of theme parks and sporting spectacles. Written in a lively and accessible manner, the book also provides insight into remaking in lifestyle and consumption cultures including fashion, food, drink, and gambling. Essential for communication, cultural, media, leisure and consumption studies scholars and students alike, this book opens up important new perspectives on how we understand global creativity.

This book was published as a special issue of Continuum: Journal of Media and Cultural Studies.

Frequently asked questions

Yes, you can cancel anytime from the Subscription tab in your account settings on the Perlego website. Your subscription will stay active until the end of your current billing period. Learn how to cancel your subscription.
No, books cannot be downloaded as external files, such as PDFs, for use outside of Perlego. However, you can download books within the Perlego app for offline reading on mobile or tablet. Learn more here.
Perlego offers two plans: Essential and Complete
  • Essential is ideal for learners and professionals who enjoy exploring a wide range of subjects. Access the Essential Library with 800,000+ trusted titles and best-sellers across business, personal growth, and the humanities. Includes unlimited reading time and Standard Read Aloud voice.
  • Complete: Perfect for advanced learners and researchers needing full, unrestricted access. Unlock 1.4M+ books across hundreds of subjects, including academic and specialized titles. The Complete Plan also includes advanced features like Premium Read Aloud and Research Assistant.
Both plans are available with monthly, semester, or annual billing cycles.
We are an online textbook subscription service, where you can get access to an entire online library for less than the price of a single book per month. With over 1 million books across 1000+ topics, weā€™ve got you covered! Learn more here.
Look out for the read-aloud symbol on your next book to see if you can listen to it. The read-aloud tool reads text aloud for you, highlighting the text as it is being read. You can pause it, speed it up and slow it down. Learn more here.
Yes! You can use the Perlego app on both iOS or Android devices to read anytime, anywhere ā€” even offline. Perfect for commutes or when youā€™re on the go.
Please note we cannot support devices running on iOS 13 and Android 7 or earlier. Learn more about using the app.
Yes, you can access Cultural Adaptation by Albert Moran, Michael Keane, Albert Moran,Michael Keane in PDF and/or ePUB format, as well as other popular books in Scienze sociali & Scienze della comunicazione. We have over one million books available in our catalogue for you to explore.

Information

Publisher
Taylor & Francis
Year
2013
eBook ISBN
9781317989189
Edition
1
Topic
Scienze sociali
Subtopic
Scienze della comunicazione

Table of contents

  1. Cover
  2. Half Title
  3. Title Page
  4. Copyright Page
  5. Table of Contents
  6. Notes on Contributors
  7. Abstracts
  8. 1. Introduction: The global flow of creative ideas
  9. 2. Global franchising, local customizing: The cultural economy of TV program formats
  10. 3. ā€˜Dancing with my darlinā€: Patti Page and adaptation in pop music
  11. 4. Romance in foreign accents: Harlequin-Mills & Boon in Australia
  12. 5. Strategic regionalization in marketing campaigns: Beyond the standardization/glocalization debate
  13. 6. Recombinant Broadway
  14. 7. Global sport: Where Wembley Way meets Bollywood Boulevard
  15. 8. Commercialization and culture in Australian gambling
  16. 9. Localizing a global amusement park: Hong Kong Disneyland
  17. 10. Architecture on the move: Urban and architectural design in Inner Mongolia
  18. 11. Great adaptations: China's creative clusters and the new social contract
  19. 12. Adapting the mobile phone: The iPhone and its consumption
  20. 13. ā€˜Pigeon-eyed readersā€™: The adaptation and formation of a global Asian fashion magazine
  21. 14. Craic in a box: Commodifying and exporting the Irish pub
  22. 15. Afterword: Albert and Michael's recombinant DNA
  23. Index