eBook - ePub

The Cultural Side of Innovation

Name: The Cultural Side of Innovation
ISBN: 9781134747764

Adding Values

Dany Jacobs,

214 pages
English
ePUB (mobile friendly)
Available on iOS & Android

eBook - ePub

The Cultural Side of Innovation

Adding Values

Dany Jacobs,

About this book

In most discussions about the knowledge-based economy, innovation is associated or even equated with technology, while culture's influence is ignored. Innovation is however embedded in cultural and social contexts, and neglecting these crucial contexts may impede an innovation's diffusion—and eventual success.

This book places culture at the center of discussions on innovation, beginning with a comprehensive introduction to innovation's various forms, including the history, sociology, and economics of innovation. Insights from marketing and psychology are integrated into a complexity theory framework, which are then utilized to evaluate case studies of organizations experiencing repeated innovation successes. The sometimes fraught relationship of firms to creativity is discussed, and a new model for to calculating the creativity of an economy is presented.

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Yes, you can access The Cultural Side of Innovation by Dany Jacobs in PDF and/or ePUB format, as well as other popular books in Business & Business General. We have over one million books available in our catalogue for you to explore.