a research methodology based on case study research, whereby researchers involve themselves in working directly with managers in organisations to solve real-world problems by deploying theory for designing and implementing solutions through interventions and analysing the results from both a theoretical and practice perspective.
Intervening is the essence of IVR (e.g., Argyris, 1970; Rothman & Thomas, 1994; Gitlin & Czaja, 2016). Therefore, to enhance our understanding of what IVR is, we must consider what it means to intervene and what constitutes an intervention. Argyris (1970, p. 15) states that âto intervene is to enter into an ongoing system of relationships, to come between or among persons, groups or objects for the purpose of helping them.â Carkhuff (1983, p. 63) defines an intervention as:
both a response and an initiative. It is a response to a situation that defines a need. It is a response to a deficit or what is not present. At the same time, it is an initiative to influence that situationâto fill in what is not present, to transform the deficits into assets. In short, an intervention is an attempt to make a difference.
Fraser et al. (2009) refer to interventions as one or more actions with the purpose of: changing social system behaviours, attitudes, or beliefs; altering social system variables, such as culture, leadership, social structures, policies, etc.; and/or ameliorating real-world problems. Social systems embody individuals, families, peer groups, teams, intergroups, work units, businesses, schools, universities, government agencies, national or multinational corporations, and communities (Bruhn & Rebach, 2007). We follow Argyrisâ (1970) interpretation of intergroups as interdependent groups that draw on important resources and interactions to achieve a superordinate goal. Social system actors refer to people inhabiting a social system, for instance, employees; managers; group, intergroup, or team members; accountants, auditors, and other accounting-oriented practitioners; and standard setters and policymakers. We refer to social systems and social system actors throughout this book as a proxy for research participants. Thomas and Rothman (1994) state that the aim of an intervention should be to improve organisational or community life and well-being by developing practices and/or products that are effective in real-life contexts. Inherently, that means involving a coordinated effort of research participants who are experiencing the problem. Mullen (1994, p. 167) concurs, arguing that interventions should result in a social technology that solves a social problem and inspires change in a situation brought about by a social problem.
These definitions of âinterveningâ and âinterventionâ have some key features that further inform us about what IVR is. For instance, each demand that researchers physically inhabit a social system in the field to construct an understanding of the situation; this is consistent with Lewinâs governing principle of doing research in the field. Immersion in real-life events is fundamental to IVR (e.g., Merchant, 2012). Additionally, that researchers collaborate with actors in a coordinated effort to focus on a problem or problematic situation is another feature of the methodology. Inevitably, when researchers undertake IVR, they must adopt a managerial perspective, which allows them to experience and understand how accounting influences the everyday lives of all the research participants (Cullen et al., 2013). Fundamental to all these definitions is that IVR is oriented toward problem-solving, where researchers respond to a need in a social system. Greenwood and Levin (2007) argue that researchers might stimulate change by attempting to solve or solving problems when conducting IVR (see also Baard & Dumay, 2018). Developing solutions through interventions is essential for solving practical problems. Designing, developing, and implementing workable solutions is an important catalyst for social system change. Solutions to problems and the knowledge they contribute to practice is an IVR output.
Two of Lewinâs governing principles include problem-solving and seeking change in the social system being researched. Baard and Dumay (2018) view change as a singular concept, incorporating social and organisational change, where the interaction of both forms potentially stimulate positive changes in social system actors with respect to social values and power. In this way, IVR can potentially emancipate a systemâs actors or indeed the system itself (Boog, 2003). Thus, IVRâs emancipatory potential positions accounting research to serving the needs of diverse social systems. This is societally relevant research (Lukka & Suomala, 2014), which in part characterises the âgoodâ of IVR (see Chapter 2).
IVR and Accounting
In the context of accounting, IVR is referred to as a qualitative methodology (Parker, 2014). Its use is most dominant in the management accounting discipline using a longitudinal case study method (Lukka & Vinnari, 2017; Merchant, 2012). IVRâs association with management accounting may be because management accounting owes its existence to real-world practice and functional issues (Mitchell, 2002). IVR is also evident in critical accounting (e.g., Neu et al., 2001) and in business information systems research (Baard, 2010). Lewin (1946, 1947b) refers to IVR as a form of field experimentation and, based on our review of the literature, we find most accounting researchers have interpreted IVR as case study research. Although IVR incorporates some elements from other methodologies, it is different from traditional research. Later in this chapter, we contrast IVR with non-IVR methodologies.
Since Lewinâs early work using this kind of action research, diverse scholarly interpretations of his work have given rise to several variations of the methodology (Baard, 2010). Accordingly, IVR can be thought of as an umbrella concept incorporating these variants, for example, action research, action science, clinical research, design science, and constructivist research (Jönsson & Lukka, 2007). More recently, Lukka and Suomala (2014) introduced engaged scholarship as an additional variant of IVR. Baard and Dumay (2018) and Jönsson and Lukka (2007) argue that the many different interpretations of IVR are problematic because they create confusion about what IVR is and what it produces. In turn, this undermines the scientific and practical value of the methodology and jeopardises scholarly attempts to forge a path ahead for IVR. These many variations are one of the âbadâ aspects of IVR we discuss further in Chapter 3.
In reflecting on IVR as an umbrella concept, Baard and Dumay (2018) argue for researchers to adopt a âpuristâ form of IVR to preserve the original intentions and scientific value of the methodology. The purest form of IVR is one that closely follows Lewinâs governing principles and Argyrisâ (1970) intervention theory (see also Baard, 2010; Dumay & Baard, 2017). In our discourse so far, we have identified several of Lewinâs governing principles. Another governing principle, relevant to the idea of IVR in a âpuristâ form, is that the methodology must produce theoretical and practical outcomes. He referred to this as the duality of output, which constitutes an important feature of IVR, and may present in varying formsâespecially given the diverse scholarly interpretations of IVR that have been developed since. An IVR study that achieves the duality of output is research that simultaneously contributes knowledge to theory and practice (Lukka & Suomala, 2014). Recent examples of accounting IVR studies fulfilling this goal include Cullen et al. (2013), Campanale et al. (2014), and Chiucchi (2013). Achieving IVRâs duality of output also positions the methodology to generate research with theoretical and practical relevance. IVRâs remedial potential to address the irrelevance of accounting research and the research-practice gap reside in this duality (Evans et al., 2011; Jönsson & Lukka, 2007). This remedial potential in part characterises the âgoodâ of IVR (see Chapter 2).
We acknowledge that accounting scholarsâ decision to adopt a âpuristâ form of IVR or one of its variations is one each researcher must make for themselves. We also recognise that sometimes this decision will depend on the research aims, the research question, and the desired research outcomes. Scholars choosing the purist form are encouraged to refer to their methodology as IVR, while scholars choosing a variation should not muddy the IVR waters and instead use the actual name of the variation. This, after all, is basic scientific precision and rigour. Further, regardless of any approach taken, it is wise for researchers to always go back to the âmethodological drawing boardâ when following any research methodology (Parker & Roffey, 1997).
Several scholars have attempted to argue for IVRâs potential value for accounting researchers (e.g., Cullen et al., 2013; Parker, 2014; Lukka & Vinnari, 2017). However, its use in the accounting literature is still limited, and we find a protracted sense of academic reluctance to engage with it. In part, this reluctance may be due to the risks and challenges sometimes encountered in IVRâs perilous landscape; awareness of them means one can avoid them (see Chapter 3).