Sport Business in the United States
eBook - ePub

Sport Business in the United States

Contemporary Perspectives

  1. 320 pages
  2. English
  3. ePUB (mobile friendly)
  4. Available on iOS & Android
eBook - ePub

Sport Business in the United States

Contemporary Perspectives

About this book

Sport is big business in the USA. From collegiate sport through to the professional leagues, the sport industry generates huge revenues, employs thousands of people and engages millions of fans and consumers. This book offers an evidence-based snapshot of the contemporary sport industry in the USA.

Featuring new research from scholars working across every sector of sport business, the book covers key topics such as consumer behaviour, sport marketing, the development of women's sport, sport broadcasting, internships, and leadership. It adds critical depth to our understanding of the sport industry in the world's single biggest sport marketplace.

Sport Business in the United States offers fascinating new perspectives for researchers, students and industry professionals. It is important reading for anybody working in sport management or sport business, whether inside the US or around the world.

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Yes, you can access Sport Business in the United States by Brenda G. Pitts, James J. Zhang, Brenda G. Pitts,James J. Zhang in PDF and/or ePUB format, as well as other popular books in Business & Automobile Industry. We have over one million books available in our catalogue for you to explore.

Information

Publisher
Routledge
Year
2020
Print ISBN
9780367528409
eBook ISBN
9781000203257
Edition
1
Topic
Business
Subtopic
Automobile Industry
Index
Business

Table of contents

  1. Cover
  2. Half Title
  3. Series Page
  4. Title Page
  5. Copyright Page
  6. Contents
  7. List of contributors
  8. 1 Management and marketing of sports in the U.S.: an introduction
  9. 2 The governance of sports in the USA
  10. 3 Development of youth sport: a historical perspective
  11. 4 Youth and high school sports in the United States: structural and gender perspectives
  12. 5 Marketing practices in National Junior College Athletic Association men’s basketball programs
  13. 6 Critical leadership in the management and marketing of university athletics
  14. 7 Generational market segmentation of millennial sport fans: use of generational cohort approach
  15. 8 Better understanding hockey fans: a review of sport fan consumption literature
  16. 9 Consumer behavior of women’s sports
  17. 10 BIRFing and CORSing of sport fans: a case analysis
  18. 11 Internships, practicum, and professional marketability
  19. 12 Differentiation of service quality in the health-fitness setting: a segmentation analysis
  20. Index