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Choice-Based Conjoint Analysis
Models and Designs
Damaraju Raghavarao, James B. Wiley, Pallavi Chitturi
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- 192 pages
- English
- PDF
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eBook - PDF
Choice-Based Conjoint Analysis
Models and Designs
Damaraju Raghavarao, James B. Wiley, Pallavi Chitturi
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About This Book
Conjoint analysis (CA) and discrete choice experimentation (DCE) are tools used in marketing, economics, transportation, health, tourism, and other areas to develop and modify products, services, policies, and programs, specifically ones that can be described in terms of attributes. A specific combination of attributes is called a concept profile.
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Citation styles for Choice-Based Conjoint Analysis
APA 6 Citation
Raghavarao, D., Wiley, J., & Chitturi, P. (2010). Choice-Based Conjoint Analysis (1st ed.). CRC Press. Retrieved from https://www.perlego.com/book/1692244/choicebased-conjoint-analysis-models-and-designs-pdf (Original work published 2010)
Chicago Citation
Raghavarao, Damaraju, James Wiley, and Pallavi Chitturi. (2010) 2010. Choice-Based Conjoint Analysis. 1st ed. CRC Press. https://www.perlego.com/book/1692244/choicebased-conjoint-analysis-models-and-designs-pdf.
Harvard Citation
Raghavarao, D., Wiley, J. and Chitturi, P. (2010) Choice-Based Conjoint Analysis. 1st edn. CRC Press. Available at: https://www.perlego.com/book/1692244/choicebased-conjoint-analysis-models-and-designs-pdf (Accessed: 14 October 2022).
MLA 7 Citation
Raghavarao, Damaraju, James Wiley, and Pallavi Chitturi. Choice-Based Conjoint Analysis. 1st ed. CRC Press, 2010. Web. 14 Oct. 2022.