Building For Everyone
eBook - ePub

Building For Everyone

Expand Your Market With Design Practices From Google's Product Inclusion Team

  1. English
  2. ePUB (mobile friendly)
  3. Available on iOS & Android
eBook - ePub

Building For Everyone

Expand Your Market With Design Practices From Google's Product Inclusion Team

About this book

Diversity and Inclusion to build better products from the front lines at Google

Establishing diverse and inclusive organizations is an economic imperative for every industry. Any business that isn't reaching a diverse market is missing out on enormous revenue potential and the opportunity to build products that suit their users' core needs. The economic "why" has been firmly established, but what about the "how?" How can business leaders adapt to our ever-more-diverse world by capturing market share AND building more inclusive products for people of color, women and other underrepresented groups? The Product Inclusion Team at Google has developed strategies to do just that and Building For Everyone is the practical guide to following in their footsteps.

This book makes publicly available for the first time the same inclusive design process used at Google to create user-centric award-winning and profitable products. Author and Head of Product Inclusion Annie Jean-Baptiste outlines what those practices look like in industries beyond tech with fascinating case studies. Readers will learn the key strategies and step-by-step processes for inclusive product design that limits risk and increases profitability.

  • Discover the questions you should be asking about diversity and inclusion in your products for marketers, user researchers, product managers and more.
  • Understand the research the Product Inclusion team drove to back up their practices
  • Learn the "ABCs of Product Inclusion" to build inclusion into your organization's culture
  • Leverage the product inclusion suite of tools to get your organization building more inclusively and identifying new opportunities.
  • Read case studies to see how product inclusion works across industries and learn what doesn't work.

Building For Everyone will show you how to infuse your business processes with inclusive design. You'll learn best practices for inclusion in product design, marketing, management, leadership and beyond, straight from the innovative Google Product Inclusion team.

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Yes, you can access Building For Everyone by Annie Jean-Baptiste in PDF and/or ePUB format, as well as other popular books in Business & Operations. We have over one million books available in our catalogue for you to explore.

Information

Publisher
Wiley
Year
2020
Print ISBN
9781119646228
eBook ISBN
9781119646235
Edition
1
Topic
Business
Subtopic
Operations
Index
Business

Table of contents

  1. COVER
  2. TABLE OF CONTENTS
  3. FOREWORD
  4. INTRODUCTION
  5. CHAPTER 1: Building for Everyone: Why Product Inclusion Matters
  6. CHAPTER 2: Google's Capstone Research: What We Learned
  7. CHAPTER 3: 20 Essential Product Inclusion Questions to Light the Way
  8. CHAPTER 4: Building the Case for Product Inclusion and Getting Buy‐In
  9. CHAPTER 5: Adopting Product Inclusion Principles to Guide Your Work
  10. CHAPTER 6: Integrating Product Inclusion with Your Work
  11. CHAPTER 7: Getting to Know Your Underrepresented Users
  12. CHAPTER 8: Integrating Product Inclusion into the Ideation Process
  13. CHAPTER 9: Starting Your Own Dogfooding and Adversarial Testing Programs
  14. CHAPTER 10: Making Your Marketing More Inclusive
  15. CHAPTER 11: Measuring Product Inclusion Performance
  16. CHAPTER 12: The Many Shades of Nude: Product Inclusion in Fashion and Retail
  17. CHAPTER 13: Looking to the Future of Product Inclusion
  18. ACKNOWLEDGMENTS
  19. ABOUT THE AUTHOR
  20. INDEX
  21. END USER LICENSE AGREEMENT