📖[PDF] Media, Persuasion and Propaganda by Marshall Soules | Perlego
Get access to over 700,000 titles
Start your free trial today and explore our endless library.
Join perlego now to get access to over 700,000 books
Join perlego now to get access to over 700,000 books
Join perlego now to get access to over 700,000 books
Join perlego now to get access to over 700,000 books
Media, Persuasion and Propaganda
Media, Persuasion and Propaganda
📖 Book - PDF

Media, Persuasion and Propaganda

Marshall Soules
shareBook
Share book
pages
304 pages
language
English
format
PDF
availableOnMobile
Available on iOS & Android
📖 Book - PDF

Media, Persuasion and Propaganda

Marshall Soules
Book details
Table of contents
Citations

About This Book

Living in a saturated media environment, we are crowded from all sides by persuasive messages and information. Advice, promotion and propaganda form a spectrum of persuasion, and everywhere we see it performed in its full theatricality, complete with actors, scripts, props and costumes.

Based on enduring rhetorical principles, these persuasive techniques and the psychology behind them have become increasingly sophisticated during the 'age of persuasion', a century of applied research in advertising, advocacy, public relations, mass entertainment and social control. Media, Persuasion and Propaganda guides the reader through the many varieties of persuasion and its performance, exploring the protocols of rhetoric unique to the medium, from orality and print to film and digital images. Using case studies and exercises, this innovative study poses challenging questions, such as: How do individuals and organisations exert influence to build communities and networks? What role do media play in communicating persuasive messages? How do we use recent discoveries in cognitive science to promote a cause, advocate social change or market ideas and products? How do we defend ourselves against manipulation and undue influence, and when does persuasion turn into propaganda?

Read More

Information

Publisher
Edinburgh University Press
Year
2015
ISBN
9780748644179
Topic
Media & Performing Arts
Subtopic
Film History & Criticism
Edition
1

Table of contents