The New Communications Landscape

Demystifying Media Globalization

Anura Goonasekera, Jan Servaes, Georgette Wang

• Publisher: Routledge
• Year: 2003
• Print ISBN: 9780415223256
• eBook ISBN: 9781134595105
• Topic: Social Sciences
• Subtopic: Media Studies
• Index: Social Sciences

The innovative and rapid growth of communication satellites and computer mediated technologies in the late 1980s and early 1990s, combined with the deregulation of national broadcasting, led many media commentators to assume that the age of national media had been lost. But what has become clear is that, whilst there has been a limited growth in global media, there has been an emergence of a strong localised television and communications industry. Mapping the world media market, and using examples of programming from countries as diverse as Thailand, Hong Kong, Brazil, Taiwan, Spain and Britain, this volume explores theories of media globalization, examines the local culture of television programming and analyses the blurring of distinctions between the global and the local.

Table of contents

• COVER PAGE
• TITLE PAGE
• COPYRIGHT PAGE
• FIGURES
• TABLES
• CONTRIBUTORS
• ABBREVIATIONS
• 1. INTRODUCTION
• 2. GEOLINGUISTIC REGION AS GLOBAL SPACE: THE CASE OF LATIN AMERICA
• 3. DECENTRALIZATION PROCESSES AND “PROXIMATE TELEVISION” IN EUROPE
• 4. LOCAL AND NATIONAL CULTURAL INDUSTRIES: IS THERE LIFE AFTER GLOBALIZATION?
• 5. THE GLOBAL, THE LOCAL AND THE PUBLIC SPHERE
• 6. THE AMBIGUITY OF THE “EMERGING” PUBLIC SPHERE AND THE THAI MEDIA INDUSTRY
• 7. CONSTITUTIONAL CHANGE, MEDIA, AND THE NATIONAL PUBLIC SPHERE: THE CASE OF SCOTLAND
• 8. TO GLOBALIZE, REGIONALIZE OR LOCALIZE US, THAT IS THE QUESTION: JAPAN’S RESPONSE TO MEDIA GLOBALIZATION
• 9. EXPORT OF CULTURE OR COPRODUCTION OF CULTURE?: VIGNETTES FROM THE CREATIVE PROCESS AT A GLOBAL ADVERTISING AFFILIATE, BEIJING
• 10. CULTURAL IDENTITY IN AN ERA OF GLOBALIZATION: THE STRUCTURE AND CONTENT OF TAIWANESE SOAP OPERAS
• 11. TELEVISION AND GLOBAL CULTURE: ASSESSING THE ROLE OF TELEVISION IN GLOBALIZATION
• 12. CULTURE, LANGUAGE AND SOCIAL CLASS IN THE GLOBALIZATION OF TELEVISION
• 13. THE CHOICE BETWEEN LOCAL AND FOREIGN: TAIWAN YOUTHS’ TELEVISION VIEWING BEHAVIOR
• 14. THE PRODUCTION AND CONSUMPTION OF NATIONAL AND LOCAL CULTURAL PRODUCTS IN THE AGE OF GLOBAL COMMUNICATION
• 15. NO CULTURE IS AN ISLAND: AN ANALYSIS OF MEDIA PROTECTIONISM AND MEDIA OPENNESS
• 16. MEDIA IN THE INFORMATION HIGHWAY: REPRESENTING DIFFERENT CULTURES IN THE AGE OF GLOBAL COMMUNICATION
• 17. RECONCILIATION BETWEEN OPENNESS AND RESISTANCE: MEDIA GLOBALIZATION AND NEW POLICIES OF CHINA’S TELEVISION IN THE 1990S
• 18.GLOBALIZATION: CONSUMPTION AND IDENTITY: TOWARDS RESEARCHING NODAL POINTS