Challenging the popular myth of a present-day 'information revolution', Media Technology and Society is essential reading for anyone interested in the social impact of technological change. Winston argues that the development of new media forms, from the telegraph and the telephone to computers, satellite and virtual reality, is the product of a constant play-off between social necessity and suppression: the unwritten law by which new technologies are introduced into society only insofar as their disruptive potential is limited.

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Subtopic
Media StudiesIndex
Social SciencesPART I
PROPAGATING SOUND AT
CONSIDERABLE
DISTANCES
1
THE TELEGRAPH
SCIENTIFIC COMPETENCE TO IDEATION: STATIC ELECTRICAL TELEGRAPHS
The application of the natural phenomenon we call electricity to the processes of human communication involves a line of electrical experimenters stretching back to Queen Elizabeth Iâs physician William Gilbert. The first Englishman to write, in De Magnete, a book based on direct observation, Gilbert coined the phrase vis electrica to describe the property, noticed in antiquity, possessed by amber (ΔλΔÎșÏÏÎżÎœ) and some other substances which, when rubbed, attracted light materials such as feathers.
Further experimentation by the superintendent of the gardens of the King of France in 1733 revealed what Franklin was to call positive and negative charges. In 1745 Musschenbroek built the first device to produce an electric field, the Leyden Jar. His friend, Cunaeus, got a serious electric shock from it. The jar prompted the beginnings of a discussion as to the nature of the phenomenon and a parade of electricians, many of whose names are now immortalised in equipment or units of measure, elaborated, into the early nineteenth century, both the theory of and the laboratory apparatus for creating electrical phenomena.
There is another, even older strand of observation also involved in the ground of scientific competence leading to electrical communications systems. Robert Hooke, the experimental physicist, wrote in 1665:
I can assure the reader that I have, by the help of a distended wire, propagated the sound a very considerable distance in an instant, or with seemingly as quick a motion as that of light, at least incomparably quicker than that which at the same time was propagated through air; and this was not only in a straight line or direct, but in one bended in many angles.
(Moncel 1879:11â12)

Figure 8 Telegraphy
Hooke was describing a string telephone which enjoys, in the toy-box, a popularity that has persisted into the twentieth century (Landes 1983:126). In the decade before the first demonstration of electrical telephones, these string toys were in vogue as an adult diversion, âLoversâ telegraphsâ. They worked up to a distance of 170 yards, the size and nature of the cord having some effect on their efficiency, silk being better than hemp. Such toys will also figure in the history of the telephone because they all depended upon the attachment of a thread or a wire to a stretched membrane (Moncel 1879:33).
Finally, a third, long-observed phenomenon also comes into play as part of the ground of scientific competence leading to telegraphy. Applying magnetic force to move a piece of metal or needle was a trick known in antiquity. St Augustine mentions it in De Civitate Dei. Creating false oracles by, for instance, marking letters around a bowl of water in which floated a cork-born needle manipulated by a hidden magnet was considered an âabuseâ, at least by della Porta (Fahie 1884:5). He can, though, be credited with the first glimmer of the idea of the telegraph to appear in print: âLastly, owing to the convenience afforded by the magnet, persons can converse together through long distancesâŠwe can communicate what we wish by means of two compass needles circumscribed with an alphabetâ (ibid.). In 1635, Schwenteer, in his DĂ©lassements physico-mathematiaues, describes a system using a magnetic needle along these lines, but the experiments which would demonstrate the viability of his idea were not to be conducted until 1819 (Braudel 1981:434).
The idea of using magnetism and electricity for a signalling system was thus established early in the modern period. The elaboration of the idea as well as the first prototypes for such systems tended to propose the use of static electricity. In one, suggested by an anonymous correspondent of the Scotsâ Magazine writing from Renfrew in 1753, signalling was to be effected by twenty-six wires with twenty-six electroscopes in the form of mounted pith balls, each to represent one letter. Making the electrical circuit agitated the balls. This was the first of many such ideas, another, by Bozolus, a Jesuit, being explained in Latin verse. Devices along these lines existed in experimental form by the 1780s. One of the brothers Chappe had begun his telecommunication experiments with thoughts of such a friction telegraph, before perfecting his âoptical-mechanicalâ system.1
Optical mechanical systems, such as the Chappe semaphore, can be seen as a sort of precursor to the electrical telegraph, like the string telephones. They are part of the ground of competence rather than prototypes. Received opinion suggests that the supervening necessity for the semaphore was the needs of Franceâs revolutionary armies. Patrice Flichy, however, goes further to point out that the Revolution itself required enhanced communication if âthe peopleâ were to act all over the vastness of France with one mind. The semaphore system was used for civilian communications; for example, decrees of the Convention and clauses of the constitution as well as news of political events such as Bonaparteâs coup dâĂ©tat were all signalled to provincial centres. Strasbourg could communicate with Paris in 36 minutes. Overall, the effect of the semaphore was to help create a new sort of mental landscape which Flichy terms, âlâespace nationalâ. (Flichy 1991:19â23). In France, by the 1840s, there were over 3000 miles of semaphore lines, all operated by the War Department. A law of 1837 established a French government monopoly in long-distance communication systems (Brock 1981:136). Lines of semaphore stations were established all over Europe. Nicholas I connected St Petersburg to Warsaw and the German border, with a branch to Moscow, by towers five to six miles apart, 220 towers each with six men.
Pre-electric telegraphs, like any other technology, created a certain inertia, and research on electrical alternatives was inhibited. In fact, the existence of these elaborate, military systems operated to suppress the efforts of a number of early experimenters working in the static electrical tradition. For example, one of the Wedgwoods, Ralph, planned an electric telegraph for the benefit of the Admiralty in 1814 but was turned away. Their Lordshipsâ lackeys wrote, âthe war being at an end, and money scarce, the old system [of shutter-semaphores] was sufficient for the countryâ (Fahie 1884:124; brackets in original). The shutter-semaphore had been developed in an Admiralty competition by Lord George Murray to improve upon the French device. The inventor of the most elegant of these true electrical prototypes suffered a similar fate.
In 1816, Francis Ronalds demonstrated an electrical telegraph system that worked over eight miles of wire strung up on frames in his London garden. He mounted clock mechanisms at either end of the wire. In place of the clock hands he had an engraved disk with letters, numbers and other instructions inscribed and in place of the glass was an opaque disk in which an aperture was cut. The clocks being exactly synchronised, the operator waited for the required letter or instruction to appear in the aperture, made the circuit and moved the electroscope, a pith ball at the other end of the wire. The receiver, seeing what letter was in the second clockâs aperture as the ball moved, could note it down. Within two days of receiving notice of this apparatus, Barrow, the secretary of the Admiralty wrote: âMr. Barrow presents his compliments to Mr. Ronalds, and acquaints him, with reference to his note of the 3rd inst., that telegraphs of any kind are now wholly unnecessary, and that no other than the one now in use will be adoptedâ (Fahie 1884:124). Ronaldsâ is the classic rejected prototype. The last static electrical telegraph was proposed, a true redundancy, in 1873, forty-six years after the dynamic version was âinventedâ.
Ronaldsâ experience does not so much reveal official blindness as a lack of supervening social necessity, the reason for such blindness. Ships had flags and armies (and governments) semaphores. They were accepted as partial precursors for the telegraph and they provided as much communication capacity as was required.
PROTOTYPES, NECESSITY AND âINVENTIONâ: DYNAMIC ELECTRICAL TELEGRAPHS
Systems based on dynamic electricity were proposed in the first decade of the nineteenth century but these too required a discrete circuit for each letter of the alphabet. Instead of pith balls, the idea was to exploit the fact that water decomposes, giving off bubbles when electricity is introduced into it. Using a Voltaic pile and various arrangements of glass flasks, it was possible to indicate letters by these bubbles.
The ideation of the modern telegraph had occurred in Schwenteerâs suggestion but this was clearly forgotten; for, 175 years later, AmpĂšre had the same sort of thought and proposed that âone could by means of as many pairs of conducting wires and magnetic needles as there are lettersâ establish a signalling system. In 1819, it was noticed that an electric current would deflect magnetic needles and Faraday discovered that a freely-moving magnetised needle when surrounded by a wire coil will respond to the power of the electrical current in the coil. A device, the Galvanometer, to measure currents was built and the would-be electrical telegraphers acquired a signalling instrument using dynamic electricity which was to disperse the bubbles and banish the pith balls. The prototype phase of telegraphy ended.
But there was still a question: Who needed a dynamic electrical system for distant signalling? Where was the social necessity to turn these experiments into an âinventionâ?
In 1809, Richard Trevithick brought to London the latest wonder of the countryâs mining areas, an iron wagon-way upon which a steam locomotive ran. At Euston Square he built a round track within a wooden fence and charged 1 shilling for the ride (Briggs 1979:90). In 1825, the first passenger train to go anywhere ran between Stockton and Darlington. The railway age began somewhat fitfully. Between 1833 and 1843 money was raised to build 2300 miles of railway in the UK, about a quarter of which was constructed during that time (Dyos and Aldcroft 1974:124). Early railways were single-track affairs which necessitated, for the first time, instantaneous signalling methods. One of the many who can lay claim to having âinventedâ the telegraph, Edward Davy, saw this clearly. In 1838 he wrote:
The numerous accidents which have occurred on railways seem to call for a remedy of some kind; and when future improvements shall have augmented the speed of railway travelling to a velocity which cannot at present be deemed safe, then every aid which science can afford must be called in to promote this object. Now, there is a contrivanceâŠby which, at every station along the railway line, it may be seen, by mere inspection of a dial, what is the exact situation of the engines running, either towards, or from, that station, and at what speeds they are travelling.
(Fahie 1884:407)
Here then is a real and pressing supervening necessityârailway safety. The history of telegraphy offers a clear example of how one technology, in this case the railways, creates a supervening necessity for another, the telegraph.
Davy (who is not to be confused with Sir Humphry Davy of the minerâs lamp) was eager to have the railway interests exploit the âcontrivanceâ, a dynamic telegraph of his design. He did not bother the Admiralty and he was right not to. In fact, the earliest telegraph wires did indeed run beside railway tracks and were used for operational purposes. That they could also be used for other messages was determined almost immediately. In 1840, the first telegram to excite London, that the Queen had given birth (thereby removing the unpopular King Ernest of Hanover as heir-presumptive), was carried from Windsor on the Great Western Railwayâs telegraph line, developed by Cooke and Wheatstone. Four years later, âWhat hath God wroughtâ, Morseâs first public message, was carried down a telegraph wire running from Washington to Baltimore along the side of rail tracks. In May 1844, the Democratic National Convention was meeting in Baltimore and Silas Wright, its nominee for vice-president, declined the honour by telegram from Washington (Czitrom 1982:6). A committee was dispatched by train to check the truth of this communication. The first French wire ran beside the tracks from Paris to St Germain (Thompson 1947:15).
The same year which saw the emergence of a clear supervening necessity for the telegraph in the form of the Stockton and Darlington railway also witnessed its âinventionâ. Baron Pawel Schilling, a Russian diplomat in Germany, had seen Sommeringâs apparatus. Using a battery-powered galvanometer, Schilling designed a device that worked in code. Right and left deflections of the needle indicated the lettersâfor example, A=RL, B=RRR, C=RLL and so on. However, Schilling was working in a repressive society which had anyway made a not inconsiderable investment in the previous optical technology of semaphores. Thus,
the Emperor Nicholas saw in it only an instrument of subversion and by an ukase it was, during his reign, absolutely prohibited to give the public any information relative to electric telegraph apparatus, a prohibition which extended even to the translation of the notices respecting it, which, at this time, were appearing in the European journals.
(Thompson 1947:317)
Given that the idea of telegraphy had been widely mooted; that a system using a common scientific device, the galvanometer, had been demonstrated; and that the railways had a need for a signalling system, it is scarcely surprising that claimants for the honour of âinventingâ the telegraph are numerous. Apart from Schilling, Cooke and Wheatstone also used galvanometers to construct an elegant alphabetic system, which needed initially five, and later two wires to operate. The patent was granted on 12 June 1837 and eventually, by 1840, they had five galvanometers set in a line across the centre of a lozenge-shaped board on which were painted twenty letters. By deflecting any two needles, one letter could be isolated. A Scotsman, William Alexander, on the very day of their initial patent, wrote to Lord John Russell, the then Home Secretary, with a proposal for a telegraph between London and Edinburgh. Three days later an acknowledgement was sent but no action was taken. In December, somewhat unwillingly, Alexander inspected the Wheatstone telegraph and admitted its superiority to his own.
More seriously, there was also Davy, the man who had linked the telegraph to railway safety. Wheatstone was writing to his partner Cooke the January following Alexanderâs visit:
Davy has advertised an exhibition of an electric telegraph at Exeter HallâŠI am told he employs six wires, by means of which he obtains upwards of two hundred simple and compound signals, and that he rings a bell. I scarcely think that he can effect either of these things without infringing our patent.
(Fahie 1884:381)
Edward Davy, the son of a West Country doctor and inventor of âDavyâs Diamond Cementâ for mending broken china and glass, had lodged a caveat against rumours of Wheatstoneâs work the previous March and it seems as if his was the superior scheme. His machine used a chemically treated paper strip which recorded the electrical impulse as a visible brown mark. It was the forerunner of a series of such devices which would eventually lead to the fax machine and television. Only the scientific inadequacies of the Solicitor General, who thought the devices were the same when in fact they were not, allowed Wheatstone and Cooke their patent. Davy strenuously struggled to have this decision overturned and to exploit his version with the aid of supporters among the railway men. But in the midst of this battle, which developed in the summer of 1838, he wrote to his father, âI have notice of another application for a patent by a person named Morseâ (Fahie 1884:431; Emphasis in original).
Davy succeeded eventually in obtaining a patent but not in having his British rivals denied, and, upon his emigrating to Australia where he practised his fatherâs profession of medicine, the diffusion of his design ceased although other researchers were to pursue the idea of electro-chemical signal indicators. Cooke and Wheatstoneâs model was adopted by many British railway companies but, despite seeing Davy off, in the wider world they were not to triumph. Their bane was to be the âperson named Morseâ. And the reason for his victory over them was less to do with hardware than with what we would today call the software of his system.
Schillingâs contribution, it will be remembered, was not just to use the galvanometer but also to understand that encoding the messages was the clue to efficiency. Binary codes were not new but again date back to antiquity; and in the sixth book of The Advancement and Proficiency of Learning (1604) Bacon gives an example of one, using the letters A and B as the binary base (Thompson 1947:311). At the University of Göttingen, in 1833, Gauss and some colleagues rigged up a telegraph from the physics department offices to the University observatory and the magnetic lab, a distance of 1.25 miles. Using a system along Schillingâs lines, the Göttingen faculty evolved a four-bit right/left code. In 1835 their apparatus became the first to be powered by a âmagneto-electric machineâ, a proto-dynamo, rather than a voltaic pile. Morse was to exploit all of these developments, and others.
S.F.B.Morse, âthe American Leonardoâ, was the son of a New England Congregationalist minister. After Yale, where he had exhibited a talent for art, he had become a professional portraitist and eventually a professor of painting at the forerunner of New York University, the University of the City of New York. A daguerreotypist who took the first photographic portrait in the USA, he was also a child of his time, rabidly anti-immigrant, i.e. anti-Irish and anti-Catholic. His best-known paintings were Lafayette and The House of Representatives and his understanding of electricity informal. Crucial to his interest in telegraphy were the fame and proximity of Joseph Henry, subsequently secretary of the Smithsonian but then, in the late 1820s, a professor at the Albany Institute.
By substituting numerous small voltaic cells for the large one usually employed in such experiments, Henry had been able to create an electromagnetic pull sufficiently strong to move an arm with a bell attached. Henry, who was called to the chair of Natural Philosophy in the College of New Jersey (later Princeton) in 1832, publicly demonstrated bell-ringing from afar but did not paten...
Table of contents
- Cover
- Halftitle
- Title
- Copyright
- Dedication
- Contents
- List of figures
- Acknowledgements
- Introduction: A storm from paradiseâtechnological innovation, diffusion and suppression
- PART I: Propagating sound at considerable distances
- PART II: The vital spark and fugitive pictures
- PART III: Inventions for casting up sums very pretty
- PART IV: The intricate web of trails, this grand system
- Conclusion: The pile of debrisâfrom the Boulevard des Capucins to the Leningradsky Prospect
- Notes
- References
- Index
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