eBook - PDF

DESIGNOLOGY. A Designer is a Scientist who creates an Emotional Connection between a Brand and its Audiences

Name: DESIGNOLOGY. A Designer is a Scientist who creates an Emotional Connection between a Brand and its Audiences
ISBN: 9783959344678

Yasushi Kusume,

English
PDF
Available on iOS & Android

eBook - PDF

DESIGNOLOGY. A Designer is a Scientist who creates an Emotional Connection between a Brand and its Audiences

Yasushi Kusume,

About this book

Design is an essential element of business. It maximises the work of internal and external experts. It brings focus to foresight, ideas to innovation and expression to marketing. In short, it helps companies grow and prosper. Yet many businesses ignore the potential of design. They fail to make full use of the competences and skills designers have to offer. One reason for this is that there is no established academic science of design. This book takes steps to fi ll that gap by offering its own design science – a science called Designology. Designology should embrace a wide range of disciplines, from neuroscience, psychology and sociology to anthropology, ethnology and behavioural science. This book, however, decides to focus on just two of these disciplines – neuroscience and psychology – to demonstrate that design is a science rather than an art, and that designers equipped with the knowledge they offer can provide a credible, expert and, above all, effective contribution to any business. Designology – the science of connecting a brand to ist audience.

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Yes, you can access DESIGNOLOGY. A Designer is a Scientist who creates an Emotional Connection between a Brand and its Audiences by Yasushi Kusume in PDF and/or ePUB format, as well as other popular books in Design & Design generale. We have over one million books available in our catalogue for you to explore.