Emotionalizing Fashion Retail

Jochen Strähle

• Publisher: Books on Demand
• Year: 2015
• Print ISBN: 9783734758218
• eBook ISBN: 9783738690651
• Edition: 1
• Topic: Business
• Subtopic: Management
• Index: Business

The fashion retail environment is changing faster than ever. This book shows the latest state of the art in both theory and practice in how to attract customers, turn them into shoppers and to develop them into lovers of any fashion business.The key-focus lies on a deep understanding of the emotional part during the buying-process. It clearly shows the potential of new digital and social media, and the integration of the on- and offline world within the fashion retail world.

List of References

Aagerup, U. (2011). The influence of real women in advertising on mass market fashion brand perception. Journal of Fashion Marketing and Management: An International Journal, 15(4), 486–502. doi:10.1108/13612021111169960

Accenture, & GfK. (2010). Non-Food Multichannel-Handel 2015;Vom Krieg der Kanäle zur Multichannel-Synergie. Retrieved from http://www.accenture.com/SiteCollectionDocuments/PDF/Accenture_GFK_Studie_Non-Food-Multichannel-Handel-2015.pdf

Adhami, M. (2013). Using neuromarketing to discover how we really feel about apps. International Journal of Mobile Marketing, 8(1), 95–103.

Ahuja, M., Gupta, B., & Raman, P. (2003). An empirical investigation of online consumer purchasing behavior. Communications of the ACM, 46(12), 145–151.

Akehurst, G., Carolina Afonso, & Gonçalves, M. (2012). Re-examining green purchase behaviour and the green consumer profile: new evidences. Management Decision, 50(5), 972–988. doi:10.1108/00251741211227726

American Marketing Association. (2014, April 8). Statement of Ethics. Retrieved December 21, 2014, from https://archive.ama.org/Archive/AboutAMA/Pages/Statement%20of%20Ethics.aspx

Anderson, E. W. (1998). Customer Satisfaction and Word of Mouth. Journal of Service Research, 1(1), 5.

Anderson, E. W., Fornell, C., & Mazvancheryl, S. K. (2004). Customer Satisfaction and Shareholder Value. Journal of Marketing, 68(4), 172–185.

Andersson, P. K., Kristensson, P., Wästlund, E., & Gustafsson, A. (2012). Let the music play or not: The influence of background music on consumer behavior. Journal of Retailing and Consumer Services, 1X(6), 553-560. doi:10.1016/j.jretconser.2012.06.010

Andreu, L., Bigné, E., Chumpitaz, R., & Swaen, V. (2006). How does perceived retail environment influence consumer’s emotional experience? evidence from two retail settings. The International Review of Retail, Distribution and Consumer Research, 16(5), 559–578.

An Introduction to Word of Mouth Marketing. (2008). Retrieved November 20, 2014, from http://www.womma.org/events-education/events

Apple. (2014). Apple - Apple Pay. Retrieved December 28, 2014, from https://www.apple.com/apple-pay/

Arcury, T. A., & Johnson, T. P. (1987). Public Environmental Knowledge: A Statewide Survey. The Journal of Environmental Education, 18(4), 31–37. doi:10.1080/00958964.1987.9942746

ARD. (2014). www.ard-werbung.de. Retrieved December 22, 2014, from http://www.ard-werbung.de/tvtarife/

Argenti, P. A., & Barnes, C. M. (2009). Digital strategies for powerful corporate communications. McGraw-Hill. Retrieved from http://www.awpagesociety.com/images/uploads/Argenti_Digital_Strategies.pdf

Arndt, J. (1967). Role of Product-Related Conversations in the Diffusion of a New Product. Journal of Marketing Research, 4(3), 291–295.

Ashman, R., & Vazquez, D. (2012). Simulating attachment to pure-play fashion retailers. International Journal of Retail & Distribution Management, 40(12), 975-996. doi:10.1108/09590551211274955

Aubrey, C., & Judge, D. (2012). Re-imagine retail: Why store innovation is key to a brand’s growth in the “new normal”, digitally-connected and transparent world. Journal of Brand Strategy, 1(1), 31–39.

Bagge, D. (2007). Multi-channel retailing: The route to customer focus. The European Retail Digest : The Authoritative Guide to Trends and Developments in Retailing across Europe, S3, 57–70.

Bakalash, T., & Riemer, H. (2013). Exploring Ad-Elicited Emotional Arousal and Memory for the Ad Using fMRI. Journal of Advertising, 42(4), 275–291. doi:10.1080/00913367.2013.768065

Bakanauskas, A., & Bičiūnaitė, V. (2011). Interaction Model for the Young Fashion Buyers and Brand-Ambassadors., (58), 7–29.

Baker, J., Parasuraman, A., Grewal, D., & Voss, G. B. (2002). The Influence of Multiple Store Environment Cues on Perceived Merchandise Value and Patronage Intentions. Journal of Marketing, 66(2), 120-141.

Balasubramanian, S., Raghunathan, R., & Mahajan, V. (2005). Consumers in a multichannel environment: Product utility, process utility, and channel choice. Journal of Interactive Marketing, 19(2), 12–30. doi:10.1002/dir.20032

Balzer, I. (2012). Funktionen einer Kreditkarte. Retrieved December 28, 2014, from http://www.finance-know-how.de/kreditkarte/funktionen.html

Banister, E. N., & Hogg, M. K. (2004). Negative symbolic consumption and consumers’ drive for self-esteem. European Journal of Marketing, 38(7), 850-868. doi:10.1108/03090560410639285

Baran, R. J. (2008). Principles of customer relationship management (Student ed). Mason, Ohio: Thomson/South-Western.

Barnes, J. G., & Wright, J. W. (2012). A Framework for Applying Customer Insight and Context to the Development of a Shopping Experience Strategy. In J. Kandampully (Ed.), Service Management (pp. 43-65). New York, NY: Springer New York. Retrieved from http://link.springer.com/10.1007/978-1-4614-1554-1_4

Bauer, H. H., & Eckhardt, S. (2010). Integration als Erfolgsfaktor im Multichannel-Retailing. In D. Ahlert, P. Kenning, R. Olbřích, & H. Schröder (Eds.), Multichannel-Management Jahrbuch Vertriebs- und Handelsmanagement 2010/2011 (pp. 105–122). Frankfurt am Main: Deutscher Fachverlag GmbH.

Baumgärtner, S., & Quaas, M. (2010). Sustainability economics — General versus specific, and conceptual versus practical. Ecological Economics, 69(11), 2056-2059. doi:10.1016/j.ecolecon.2010.06.018

Bayton, J. (n.d.). MOTIVATION, COGNITION, LEARNING — BASIC FACTORS IN CONSUMER BEHAVIOR. The Journal of Marketing.

Beard, N. D. (2008). The Branding of Ethical Fashion and the Consumer: A Luxury Niche or Mass-market Reality? Fashion Theory: The Journal of Dress, Body & Culture, 12(4), 447–467.

Beatty, S. E., Mayer, M., Coleman, J. E., Reynolds, K. E., & Lee, J. (1996). Customer-Sales Associate Retail Relationships. Journal of Retailing, 72(3), 223–247.

Berman, B., & Thelen, S. (2004). A guide to developing and managing a well-integrated multi-channel retail strategy. International Journal of Retail & Distribution Management, 32(3), 147–156. doi:10.1108/09590550410524939

Bernecker, M. (2014). Emotionalisierung von Marken – Haben Sie Kunden oder Fans?. Retrieved from http://de.slideshare.net/dim/emotionalisierung-von-marken-haben-sie-kunden-oder-fans

Berthon, P., Pitt, L., & Campbell, C. (2008). Ad Lib: When Customers Create the Ad. California Management Review, 50(4), 6–30.

Bielski, L. (2010). What’s PayPal up to? (cover story). ABA Banking Journal, 102(7), 26–29.

Bin Shen, Yulan Wang, Chris K.Y. Lo, & Momoko Shum. (2012). The impact of ethical fashion on consumer purchase behavior. Journal of Fashion Marketing and Management: An International Journal, 16(2), 234–245. doi:10.1108/13612021211222842

Bissell, K., & Rask, A. (2010). Real women on real beauty: Self-discrepancy, internalisation of the thin ideal, and perceptions of attractiveness and thinness in Dove’s Campaign for Real Beauty. International Journal of Advertising, 29(4), 643–668. doi:10.2501/S0265048710201385

Blackmore, S. (1999, February 26). The Forget Meme not Theory. Retrieved November 21, 2014, from http://www.susanblackmore.co.uk/journalism/THESmemes.htm

Blackwell, R. D., Miniard, P. W., & Engel, J. F. (2001). Consumer Behavior (9th ed.). Thomson Learning.

Bloching, B., Otto, A., Luck, L., Kotter, H., Kiene, R., & Franke. (2013, February). Dem Kunden auf der Spur. Retrieved December 21, 2014, from http://www.ece.de/fileadmin/pdf/Studien/Multichannel_-_Studie_Dem_Kunden_auf_der_Spur__Kurzversion_.pdf

Blum, G. (2014). Akquisition und Kundenbindung. In H. Holland (Ed.), Digitales Dialogmarketing (pp. 73-96). Wiesbaden: Springer Fachmedien Wiesbaden. Retrieved from http://link.springer.com/10.1007/978-3-658-02541-0_4

Boersma, T. (2010). Warum Web-Exzellenz Schlüsselthema für erfolgreiche Händler ist. In G. Heinemann & A. Haug (Eds.), Web-Exzellenz im E-Commerce (pp. 21-41). Wiesbaden: Gabler. Retrieved from http://www.springerlink.com/index/10.1007/978-3-8349-8816-4_2

Bohlen, G., Schlegelmilch, B. B., & Diamantopoulos, A. (1993). Measuring Ecological Concern: A Multi-construct Perspective. Journal of Marketing Management, 9(4), 415–430.

Bohl, P. (2012, March). The effects of store atmosphere on shopping behaviour - A literature review. [Monograph]. Retrieved December 23, 2014, from http://portal.uni-corvinus.hu/index.php?id=26979

Bower, A. B. (2001). Highly Attractive Models in Advertising and the Women Who Loathe Them: The Implications of Negative Affect for Spokesperson Effectiveness. Journal of Advertising, 30(3), 51–63.

Bower, A. B., & Landreth, S. (2001). Is Beauty Best? Highly Versus Normally Attractive Models in Advertising. Journal of Advertising, 30(1), 1–12.

Brannon, E. L. (2010). Fashion Forecasting. (3. ed). New York, NY: Fairchild Publications. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&db=cat00207a&AN=reu.33340 0402&lang=de&site=eds-live&authtype=shib

Breazeale, M. (2009). Word of Mouse. International Journal of Market Research, 51(3), 297–318.

Brinkmann, J. (2004). Looking at Consumer Behavior in a Moral Perspective. Journal of Business Ethics, 51(2), 129–141.

Browne, G. J., Durrett, J. R., & Wetherbe, J. C. (2004). Consumer reactions toward clicks and bricks: investigating buying behaviour on-line and at stores. Behaviour & Information Technology, 23(4), 237–245. doi:10.1080/01449290410001685411

Brown, M., Mendoza-Pena, A., & Moriarty, M. (2014). On Solid Ground: Brick-and-Mortar is the Foundation of Omnichannel Retailing. ATKearney. Retrieved from http://www.atkearney.com/documents/10192/4683364/On+Solid+Ground.pdf/f96 d82ce-e40c-450d-97bb-884b017f4cd7

Brown, T. J., Barry, T. E., Dacin, P. A., & Gunst, R. F. (2005). Spreading the Word: Investigating Antecedents of Consumers’ Positive Word-of-Mouth Intentions and Behaviors in a R...

Table of contents

• Table of Contents
• List of Tables
• List of Figures
• Emotionalizing the Fashion Retail
• The Fashion Retail Environment
• Emotions in the Fashion Retail – A Literature Review
• Omni-Channeling in the Fashion Industry - A Prerequisite for Emotional Shopping Experience?
• The Pre-Purchase Phase - How to Attract Customers
• The Ethical Side of Emotional Fashion Advertising
• Gaining New Customers with Social Media Campaigns
• Enhancing Emotional Involvement with Video-Marketing
• The Purchase Phase - Converting Customers into Shoppers
• Impact of Payment Methods on the Buying Decision- How does the Degree of Transparency of a Payment Method influence the Buying Decision in Fashion Business?
• Driving Excitement through Click and Collect
• The Post-Purchase Phase - Transforming Shoppers to Lovers
• Loyalty Programs for Fashion Retailers- An emotional perspective.
• Integrated Marketing Communication in Fashion: Converting Customers into Promoters?
• Special Issues for the Sustainable Customer
• The Sustainable Fashion Oxymoron- Want vs Act!
• Information Demand of the Sustainable Consumer
• List of References
• Copyright