Die strategischen Herausforderungen, mit denen sich kleine und mittlere Unternehmen (KMU), aber auch Start-ups auseinandersetzen mĂŒssen, sind Ă€hnlich: Vor dem Hintergrund einer stetig zunehmenden Unsicherheit und KomplexitĂ€t bei knappem Zeit-, Personal- und Finanzbudget gilt es, das Unternehmen ĂŒberlebensfĂ€hig zu machen und wirtschaftlich erfolgreich zu fĂŒhren. Dieses praktische Lehrbuch unterstĂŒtzt GrĂŒnder und Unternehmer bei der Entwicklung und Positionierung eines GeschĂ€ftsmodells als Kern einer effektiven Unternehmensstrategie. Hierbei wird die "alte Strategie-Welt" mit einer "Start-up-Planung in einer neuen Strategie-Welt" verbunden und in einem neuen Planungsmodell gebĂŒndelt. KMU und Start-ups erhalten dadurch Sicherheit und VerlĂ€sslichkeit fĂŒr eigene Vorhaben. Ein "Praxisbaukasten" mit Tipps und Instrumenten fĂŒr den Planungs- und GrĂŒndungsprozess bringt zudem Erfahrungswerte ein.
eBook - ePub
KMU- und Start-up-Management
Strategisch planen und grĂŒnden in einer komplexen Welt
- 245 pages
- English
- ePUB (mobile friendly)
- Available on iOS & Android
eBook - ePub
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Table of contents
- Deckblatt
- Titelseite
- Impressum
- Vorwort
- Inhaltsverzeichnis
- 1 EinfĂŒhrung
- 2 Theorie, Praxis und KomplexitÀt
- 3 Relevante Einflussfaktoren im Management
- 4 Die »alte Strategie-Welt«: Klassische Methoden und Instrumente
- 5 Start-up-Planung in einer »neuen Strategie-Welt«
- 6 KMU- und Start-up-Management â strategisch planen und grĂŒnden in einer komplexen Welt
- 7 Praxisbaukasten â 17 Tipps fĂŒr Ihre strategische Planung und Umsetzung
- 8 Zusammenfassung und Ausblick
- Literatur
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Yes, you can access KMU- und Start-up-Management by Holger Held in PDF and/or ePUB format, as well as other popular books in Business & Entrepreneurship. We have over 1.5 million books available in our catalogue for you to explore.