INTRODUCTION
Social media usage continues to grow around the world, âwith global penetration rates now in excess of 30%. Facebook continues to dominate the global landscape, accounting for almost 1.5 billion users. The worldâs favourite social platform shows little sign of losing its grip either, with 180 million new users joining the community over the past 12 months, up 13.7% year-on-yearâ (Smith and Anderson, 2018). Tim Berner Leeâs initiative of âwwwââ (World Wide Web) and the resultant upsurge in instantaneous connectivity through the Internet paved the way for social media. The diminishing physical boundaries in cyberspace opened up the possibilities and avenues for social media.
We live in a society that is increasingly saturated by mass media like radio, television, newspapers, magazines, books, movies, and many more; they are like the air we breathe in, ever-present yet rarely considered. Media communications are the different high-tech processes that enable communication between the sender and the receiver of a message. Technology-supported communication combines features of both interpersonal and mass communication. New forms of communication assisted by machines have altered some of the functions and customs of interpersonal communication.
The new media today is being used by all institutions, like familial, economic, political, and educational institutions. Social media usage is becoming common in todayâs society for the exchange of information, because of its specific features like interactivity, collective participation, and its ability to be used anytime and anywhere.
Shapiro (1999) argued that the âemergence of new, digital technologies signals a potentially radical shift of who is in control of information, experience and resources.â According to Neuman (1991), âWe are witnessing the evolution of a universal interconnected network of audio, video and electronic text communications that will blur the distinction between interpersonal and mass communication and between public and private communication.â As predicted by Neuman, the new media will escalate the opportunities, speed, and volume of communication, and integrate all forms of communication.
âIt is estimated that there will be around 258.27 million social network users in India, up from close to 168 million in 2016. Facebook is projected to reach close to 319 million users in India by 2021. With the ease of Internet access, the number of social media users in India stood at 326.1 million in 2018. This increase is relatively lower, as compared to the growth that occurred between 2016 and 2017. Nevertheless, the social network users in the country were expected to be almost 448 million in 2023. Facebook remained the popular choice among the social media platforms as of 2017â (Diwanji, 2019).
This growth in Internet and mobile phones has been due to the impetus given by economic liberalisation, whereby free markets play a much bigger role in Indian society. The population of India in 2018 was 1.35 billion, with >50% of its population below the age of 25, and >65% below the age of 35. Youth today are the product of these incredible technological changes. For them, Internet and mobile phones are not only a means of communication for email, chatting, or getting information, but have also become assisting tools to do different activities, such as shopping, networking, gaming, learning, and expressing themselves in the form of websites, to the level of establishing a virtual world for themselves. In India, the youth forms the majority of the growing Internet user base. This is due to the fact that, mainly, all the applications which are currently available centre on youth who have the power to adapt to changing times and applications very easily.
Indian society is a dynamically interactive society, with people communicating with each other via different social forums like tea stalls, corner gatherings, festivals, marriages, fairs, and many other venues, but the next gen of India is shying away from these venues, and is more engaged with modern technological methods of communication viz. social media. It is interesting to study the rise of depression among Indian youth, as India accounts for the highest number of suicide cases per capita (Pereira, 2016). The current study tries to explore the association of social media with the phenomenon of depression among Indian higher education students.
âDepression is a common mental disorder, characterized by persistent sadness and a loss of interest in activities that one normally enjoys, accompanied by an inability to carry out daily activities, for at least two weeks. Depression is ranked as the single largest contributor to global disability (7.5% of all years lived with disability in 2015) with more than 300 million people now living with depression, an increase of more than 18% between 2005 and 2015 (WHO, 2019) and in the United States, current estimates suggested a lifetime incidence of major depressive disorders between 13.3% and 17.1% and a yearly cross-sectional prevalence ranging from 2.3%â4.9%â (Fava and Cassano, 2008).
Anxiety and depression have adverse effects on teen growth, including lesser educational fulfilment, school dropout, reduced social relationships, and bigger risks of substance abuse, mental health problems, and suicide (Copeland, Angold, Shanahan and Costello, 2014; Gore et al., 2011; Hetrick, Cox, Bir, Witt and Merry, 2016).
According to the National Mental Health Survey 2015-16 of India, ânearly 15% of Indian adults need active intervention for one or more mental health issues and one in 20 Indians suffers from depression. It is estimated that in 2012, India had over 258,000 suicides, with the age-group of 15â49 years being most affectedâ (WHO, 2019). Social media platforms are web-based sites like Facebook, Instagram, Twitter, Snapchat, WhatsApp, and so on, that allow people to interact with each other and are very popular among adolescents (Rideout, Foehr and Roberts, 2010).
Kaya and Bisen (2016) revealed that âFacebook is used for communication and sharing news, pictures, and songs and also found positive relationship confidences, social media participation and social media related behaviours.â Pornsakulvanich (2017) examined the âinfluence of self-monitoring and the amount of Facebook use on Facebook addiction, and the associations among self-monitoring, Facebook addiction, Facebook usage, and social support and concluded that the number of friends and low self-monitors were linked to social support.â Some studies also highlighted that among these social media sites, Facebook was used by more than 70% of adolescents (Lenhart, Purcell, Smith, and Zickuhr, 2010).
Several research studies were conducted to assess the association between online social networking and depression, out of which some research studies found that there was an association between social media and depression. Radovic, Gmelin, Stein, and Miller 2017) examined the âsocial media usage among adolescents diagnosed with depression to explore how social media use may influence and be influenced by psychological distress.â
In the latest studies, adult users who consume more time on Instagram, Facebook and other platforms had substantially (from 13â66%) higher rates of reported depression than those who spent less time (Miller, 2019). Shimoga, Erlyana, and Rebello (2019) examined the âassociations between the frequency of social media use and physical activity and sleep adequacy among middle and high school students and found that an optimal level of social media use that was beneficial to a variety of health behaviors would be most beneficial to adolescents who were in the middle of the health behavior spectrum.â
Hardy and Castonguay (2018) highlighted the ârelationship between social media and mental wellbeing moderated by age and suggested that young adults, unlike middle-aged adults, are using social media in the way it was intended; to come together and garner social support.â Selfhout et al. (2009) examined the âlongitudinal associations of time spent on Internet activities for communication purposes (i.e., IM-ing) versus time spent on Internet activities for non-communication purposes (i.e., surfing) with depression and social anxiety, as well as the moderating role of perceived friendship quality in these associations. Their results supported social compensation effects of IM-ing on de...