The aim of this book is to provide an understanding of the determinants of inward and outward foreign direct investment (FDI) from the particular perspective of institutional theory. We attempt to explore the different avenues by which institutions affect FDI, and under which conditions they may accelerate or restrain the internationalization of firms.
We faced three major challenges during the investigation.
The first challenge was theoretical in nature. We tried to set up a general model that captures inward and outward FDI. This was a relatively hard task, since the logic and strategic rationale of MNCs operating in an emerging country may differ significantly from the rationale of MNCs from an emerging country, operating in another emerging country (SouthāSouth), or operating in a developed country (SouthāNorth). Our study is based on aggregate data and deals with FDI theory rather than with pure international business theories. However, we understand that the questions raised by several scholars (Ramamurti and Singh, 2009; Cuervo-Cazurra and Ramamurti, 2014) about the extent to which we can apply the foundational models and theories of MNCs to the understanding of emerging MNCs (MNCs from emerging economies) also remain key when we focus the analysis on the aggregate, instead of the microeconomic level. This means that since most of the FDI theories were based initially on the case of developed countries, under which conditions can we explore such models to understand FDI from emerging economies?
To overcome such a challenge we tried two specific avenues. First, we introduced the basic assumptions of institutional theory into general FDI theory (Dunning and Lundan, 2008). This avenue has been relatively well trodden in many studies of FDI in emerging countries, using different indicators and techniques (Daude and Stein, 2007; Thomas and Grosse, 2001; Amal and Seabra, 2007; Amal et al., 2010). However, it is still challenging when it comes to addressing outward FDI from emerging economies.
The second avenue was to explore some contributions on distance in the international business literature (Kostova, 1997; Hotho and Pedersen, 2012; Cuervo-Cazurra, 2008). Studies, particularly in the case of emerging MNCs, have provided important insights for how cultural and institutional distances shape the FDI strategies of firms.
The second challenge is methodological in nature. Since we used aggregate data, our analysis of FDI strategies remains relatively limited. We attempted in different ways to draw some evidence about FDI motives based on an econometric assessment of the data. We added to our quantitative approach in-depth interpretation of the sectoral and regional distribution of FDI, by using several sources of data, such as United Conference of Trade and Development (UNCTAD) and Economic Commission of Latin America and the Caribbean (ECLAC) reports on the strategies of MNCs.
The understanding of FDI motives remains a relatively controversial topic, particularly when looking at the new global economic set-up of competitiveness. Firms face different levels of constraints, which they have to manage by a complex web of strategies, instead of a unilateral market approach. This can be explained by the need for more active or voluntary embeddedness, by seeking to establish specific alliances with local firms and local institutions for R&D and innovation (Van Tulder, 2015).
On the other hand, some authors (Cuervo-Cazurra and Narula, 2015) have claimed a rethinking of Dunningās typology of FDI strategies; however, we understand, in line with Meyer (2015), that the four FDI strategies (market seeking, resource seeking, efficiency seeking, and asset seeking) remain powerful tools to capture the ways in which MNCs approach different countries. However, because of the tendency of MNCs to face growing challenges in managing the complexity of different levels of interaction (headquarters versus different agents; local embeddedness of the subsidiary versus global integration), they must manage āmultiple embeddednessā across heterogeneous contexts at both MNC and subsidiary levels, which may drive MNCs to adopt multiple strategies in the same location.
The third challenge is related to the implications of inward and outward FDI for economic development. While in the classical perspective the question has been focused on the impacts of FDI on economic development, in the recent literature scholars have been looking to provide insight on the conditions under which FDI can contribute to or accelerate economic development (Lall and Narula, 2013). Thus, the question of FDI determinants and their relationships to economic development become more distinctive, particularly in a context where developing countries have achieved, or most of them at least, substantial economic reforms, mainly driven by liberalization-oriented policies.
To overcome such a challenge we adopt the national absorptive capacity perspective (Narula, 2004) to establish the connections between location advantages, strategies of firms, and economic development. Furthermore, the question remains of how outward FDI can contribute to economic development. We attempt to suggest some avenues for the assessment of this specific question, particularly the role of reverse innovation as a foundational model of technology transfer and spillover effects on the local development of emerging economies. Unfortunately, the database is still very limited and the time series r...