PART ONE
Undergraduate Admissions at the University of Michigan
TWO
âAcademically Excellent and Diverseâ
âMichigan: Distinguished. Diverse. Dynamic.â This is the headline applicants to the University of Michigan would see, in blue and gold lettering, when they opened the Office of Undergraduate Admissionsâ website in 2004.1 Alongside those words were images of a football game, a science lab, and an orchestra. The text introduced the university: âA vibrant community of intellectually adventurous students and renowned faculty who live and learn in an environment of limitless possibilities.â Videos and photos featured students of different racial backgrounds hanging out or engrossed in deep conversation. Pullout quotes testified to the exciting challenges, welcoming environment, and diversity of the university and its student body. âBe prepared, pay attention, speak up, and really think for yourself,â advises a young white woman with short red hair. âDiversity is one of the issues Iâm most passionate about,â says Ewurabena Menyah, a nursing major from Ohio.
On the admissions office website and in the universityâs other public relations and educational materials, campus leaders projected an identity for Michigan as a trailblazer in academic excellence and diversity. Michigan was âthe leaders and bestââas the fight song proclaimedânot just in scholastic achievement and football but also in its support of diversity.
This identity gained tremendous political importance at the turn of the twenty-first century, with the Gratz and Grutter litigation detailed in the next chapter. Before then, for decades prior, university leaders had cultivated and mobilized it to mediate integration on campus. In the mid-1960s, a few university leaders took on a historically unprecedented objective: to encourage the numeric representation and institutional assimilation of black students. Over the subsequent half century, Michigan transformed from a nearly all-white university to one in which white students, in 2013, made up 67% of the undergraduate student body (see fig. 2.1).2 Many administrators were deeply invested in spurring those changes. Administrators advanced them principally through organizational practices of affirmative action in admissions and explained them initially in reference to remedying disadvantage and then, by the 1980s, in terms of diversityâs educational benefits.
The push for diversity at Michigan both enabled these changes and was defined by them. It was prompted by discernible forces in the universityâs external environment, namely Powellâs opinion in the 1978 Regents of University of California v. Bakke case and responses to it in the field of higher education. In the context of the increasingly restrictive legal doctrine on race, diversity became a cover for a policy intervention to support people of color. But the universityâs adoption of diversity was not simply copied and pasted from Powellâs opinion. Campus leaders made diversity the centerpiece of the universityâs identity. This identity linked both racial minority representation and campus pluralism with academic rigor, campus vitality, and the social good. In fact, in their organizational activities, administrators made far more of diversity as an image, ideal, and low-stakes affirmation than as a technical explanation for race-conscious admissions.
This chapter introduces Michiganâs Ann Arbor campus and the universityâs identity of diversity. To establish patterns of stratification and institutional structures relevant to the administrationâs drive for diversity, it explains the politicized markets of selective college admissions and the policy of affirmative admissions. Then the analysis traces the historical development of the universityâs diversity efforts and identity over four points of time, starting in 1964. The administrationâs advocacy of diversity symbolically signaled that the boundaries of the student body were far reachingânot just inclusive of white people and not biased toward students of colorâand in modest but impactful ways, their diversity efforts pragmatically opened up access to a white-dominated, highly coveted domain of privilege.
Welcome to Campus
The University of Michigan is a large, elite public university known for its football team and its prestigious faculty and resources. The main campus, in the college town of Ann Arbor, sprawls over about three thousand acres. In 2005, the university consisted of nineteen schools and colleges, enrolled forty thousand undergraduate and graduate students, and employed more than five thousand faculty members. Around the same time, its total research expenditures reached over $750 million.3 It is among the most prestigious public universities in the United States. In 2004, U.S. News and World Report rated the Michigan undergraduate program as the third-best public university and among the top twenty-five colleges in the country.4 The university has become selective since the 1970s.5 In the mid-2000s, Michiganâs first-year student admissions rate was around 50%, making the university more competitive than most large public schools but far more accessible than elite private schools such as Harvard or Yale.6 Gaining admission required excellent credentials. In 2005, only 25% of admitted students received an SAT score lower than 1240. University boosters call it the âHarvard of the Midwest.â
The student body at Michigan is predominantly white and affluent or middle class but still quite heterogeneous. In 2005, the undergraduate student body was 68% white, 13% Asian, 8% black, 5% Latino, 1% Native American, and 5% unknown.7 In the fall of 2005, just over half of Michiganâs undergraduates were female, and almost 5% were international students.8 In 2002, 54% of first-year students reported a family income over $100,000, while only 14% reported a family income below $50,000.9 About 13% of undergraduate Michigan students received Pell Grants from the US government for low-income students, which earned Michigan the third slot for economic diversity among the top American universities in a U.S. News and World Report index.10 At the time of this study, in 2005, the cost of attending Michigan as an undergraduate was over $19,500 for students from within the state (compared to average cost of public universities nationwide of $12,115).11 Students who were not state residentsâabout 32% of the undergraduate student bodyâwere an important source of revenue for the university; they paid over $38,000 in tuition, room and board, and other costs.12
The university has a strong intellectual, social, and political culture. The university calendar includes hundreds of speakers, conferences, workshops, performances, and readings. Many university activities, guided by Michiganâs mission as a public university, are oriented toward public service such as service learning for students. Student political and social activism has been vibrant on campus for decades and leans liberal. Students and graduates express a strong sense of identification with the university, especially its athletic teams, the Wolverines, which include the schoolâs wildly popular football team and twenty-six other varsity sports teams.
âAcademically Excellent and Diverseâ
Diversity is portrayed as a core value in administratorsâ statements on the universityâs mission and guiding principles, paired with references to Michiganâs commitment to public service and academic rigor. The University of Michigan Vision Statement set out seven aspirations for the university in the twenty-first century, among them âTo be a source of pride for all people of Michigan,â âTo occupy a position of unique leadership among the nationâs universities in research and scholarly achievement,â and âTo be recognized as a University that honors human diversity.â The Senate Assembly, representing the faculty, passed a statement on the âvalue of diversityâ in 1998 that posed diversity as conducive to knowledge:
The goals of an institution of higher learning should be to generate new knowledge, to convey knowledge to others, and to involve its faculty, students, and staff in using this knowledge to address contemporary social problems. For the University to excel in reaching these goals, the rich diversity of contemporary society is a resource that needs to be tapped. . . . Our commitment to diversity means at the most basic level a willingness both to recognize the value of disparate experiences and visions and to weave them into the fabric of our institution. Because of this, we are committed to a policy of recruiting and maintaining a culturally and racially diverse student body and faculty that are representative of contemporary society, and to assuring that these diverse influences are respected and incorporated into the structure of the University.
Statements such as these are formulated for the purposes of articulating shared principles and, through their circulation in handbooks and online, become part of the universityâs public image.
The administration also carefully cultivated an image of the university as an incubator of diversity and excellence in its public relations materials. Speeches and statements by the university president made reference to the value of diversity as central to the universityâs mission. The universityâs promotional websites and brochures crafted an image of the student body as archetypically diverse. The Office of Undergraduate Admissionsâ 2004 Student Profile described the student body:
University of Michigan students have a lot in common. Theyâre intelligent, motivated, inquisitive, hard-working, open-minded, ambitious, and ready to be challenged. . . . Beyond that, however, you couldnât find a more diverse group. Michigan undergraduates come from all 50 states as well as 129 foreign countries. Think of the student body as a mosaic of races, cultures, languages, religions, and points of view.
One commonly circulated image showed President Coleman with James Duderstadt, a white professor who had previously been the president of the university, and Lester Monts, an African American professor in a high-ranking administrative role, ceremoniously on stage. All wear academic regalia, their colorful robes signaling their achievement of a PhD.
As in the Senate Assembly statement, university leaders routinely identified Michiganâs admissions policies as crucial for creating diversity. A December 2002 e-mail announcement from the administration, explaining the current stage of the Gratz and Grutter litigation, stated that the undergraduate admissions policy âworks very well in choosing a student body that is academically excellent and diverse in many ways.â
The universityâs materialsâwhether formulating core values, marketing Michiganâs people and environment, or characterizing its policiesâalso underscored the good that came of such diversity. The faculty senate diversity statement explained that, by fostering diversity, âwe can provide students with the unique educational experience and intellectual stimulation that can only come from interacting with and learning to respect a broad range of people with differing backgrounds, life experiences, beliefs, and ideas.â Such statements on productive diversity stressed the learning and growth that students experienced through their interactions with different types of people.
The university also made diversity an explicit organizing principle throughout much administrative activity, programming, and intellectual work. There were many ways to promote diversity and to achieve it. These included affirmative action in admissions and hiring, training and pedagogical programs for students, programming under the Office of Academic and Multicultural Initiatives, a presidential Diversity Council, and the National Science Foundationâfunded ADVANCE program for female faculty members in science and engineering. Support services were provided for students of color, female students, gay/lesbian/bisexual/transgender students, students with disabilities, and international students. Faculty and administrators, some of whom were leading researchers on diversity, conducted major research studies on the effects of racial heterogeneity on student performance and best practices of campus diversity initiatives. The university published histories and time lines of diversity, suggesting a long-standing, deeply engrained institutional dedication to diversity.
Most Michigan students expressed similar views of the university. The Michigan Student Study, a longitudinal study of student and alumni perceptions, found that students expressed overwhelming support for diversity on campus. In 2004, the vast majority of seniorsâfrom 68% of white seniors to 79% of African American onesâreported that diversity had âquite a bitâ or âa great dealâ of an impact on their college experience, and for most of those individuals, the impact was positive.13 The 2004 seniors and alumni of the university, reflecting on their years on campus, felt their exposure to new and different people and perspectives had enhanced their intellectual development and awareness of other types of people. (However, as discussed in the next chapter, white students had more reservations about diversity and affirmative action, and many students of color experienced racist hostility.)
Meanwhile, popular media, college guidebooks, and institutional authorities on higher education spotlighted the universityâs academic rigor and diversity. Unigo, a popular online college guide created in 2008, ranked the university as one of the top ten âNew Iviesâ and committed to fostering diversity. The student reviews, which are referenced on the website of U.S. News and World Report, included comments such as âdiversity here is amazing.â
These value statements, images, testimonies, activities, rankings, and endorsements all seemed to be tangible evidence that Michigan was indeed diverse and a stalwart in the twin pursuits of excellence and diversity. It appeared to be a place where people of different backgrounds learn, work, and socialize peacefully and productivelyâwhere their racial, ethnic, economic, and other social differences enhanced studentsâ learning experiences and the vitality of campus life. As depicted, students expressed their unique personal identities through enriching cross-cultural interactions with other students. The university seemed ever more prestigious for its groundbreaking support of diversity.
That Michigan administrators projected such a polished identity is not surprising. The universityâs ideas of diversity were derived from law on race in college admissions. In the context of major legal attacks on those policies in the late 1990s and early 2000s, an argument about educational benefits of diversity served as a legitimated, legalized explanation for its race-attentive admissions policies.
These notions of diversity and excellence had purchase beyond the political arena as well. At Michigan they were relevant, in particular, for admissions officersâ work of recruiting students and selling the university to those students and their families. Administrators mobilized such ideas in branding practices as they vied for smart students and external funding, in competition with other selective universities.14 This is part of the corporatization of higher education.15 Over the last forty years, universities and colleges have increasingly commercialized research, instruction, and athletics.16 In admissions, selective universities promise a coveted product (a degree) and sought-after services (elite education), and they have come to treat students as consumers with desires to satisfy. Like administrators at many other elite universities, those at Michigan made diversity, excellence, and leadership their sales pitches in the face of a market of elite college admissionsâa market in which affluent students are essential and t...