CRM
eBook - PDF

CRM

Redefining Customer Relationship Management

  1. 217 pages
  2. English
  3. PDF
  4. Available on iOS & Android
eBook - PDF

CRM

Redefining Customer Relationship Management

About this book

In CRM, Jeffrey Peel defines Customer Relationship Management in a radical new way by putting communications at the center. In the past, CRM was mostly about the technology, not about the customer. In this book, Peel talks about a new ethos that is beginning to fundamentally change the way organizations do business. At a technology level, CRM is increasingly about conjoined best-of-breed applications delivered via portal technologies. At a business level, it is beginning to invade traditional territories occupied by brand management or customer support. Peel shows companies how to make the shift to the new paradigm.¡Defines the nature of new CRM niche solutions¡Provides entirely new types of functionality that mesh seamlessly¡Describes solutions focused solely on the needs of the customer

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Information

Publisher
Digital Press
Year
2002
Print ISBN
9781555582630
eBook ISBN
9780080503448
Topic
Business
Subtopic
Business Intelligence
Index
Business

Table of contents

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