eBook - ePub

Search Engine Optimization and Marketing

Name: Search Engine Optimization and Marketing
ISBN: 9781000192674

A Recipe for Success in Digital Marketing

Subhankar Das,

224 pages
English
ePUB (mobile friendly)
Available on iOS & Android

eBook - ePub

Search Engine Optimization and Marketing

A Recipe for Success in Digital Marketing

Subhankar Das,

About this book

Search Engine Optimization and Marketing: A Recipe for Success in Digital Marketing analyzes the web traffic for online promotion that includes search engine optimization and search engine marketing. After careful analysis of the nuances of the semantic web, of search engine optimization (SEO), and its practical set up, readers can put their best foot forward for SEO setup, link-building for SERP establishment, various methods with requisite algorithms, and programming codes with process inferences.

The book offers comprehensive coverage of essential topics, including:

• The concept of SEM and SEO

• The mechanism of crawler program concepts of keywords

• Keyword generation tools

• Page ranking mechanism and indexing

• Concepts of title, meta, alt tags

• Concepts of PPC/PPM/CTR

• SEO/SEM strategies

• Anchor text and setting up

• Query-based search

While other books are focused on the traditional explanation of digital marketing, theoretical features of SEO and SEM for keyword set up with link-building, this book focuses on the practical applications of the above-mentioned concepts for effective SERP generation. Another unique aspect of this book is its abundance of handy workarounds to set up the techniques for SEO, a topic too often neglected by other works in the field. This book is an invaluable resource for social media analytics researchers and digital marketing students.

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Yes, you can access Search Engine Optimization and Marketing by Subhankar Das in PDF and/or ePUB format, as well as other popular books in Computer Science & Business General. We have over one million books available in our catalogue for you to explore.