Cost-Justifying Usability
An Update for the Internet Age
- 640 pages
- English
- PDF
- Available on iOS & Android
About this book
You just know that an improvement of the user interface will reap rewards, but how do you justify the expense and the labor and the time—guarantee a robust ROI!—ahead of time? How do you decide how much of an investment should be funded? And what is the best way to sell usability to others?In this completely revised and new edition of Cost-Justifying Usability, Randolph G. Bias (University of Texas at Austin, with 25 years' experience as a usability practitioner and manager) and Deborah J. Mayhew (internationally recognized usability consultant and author of two other seminal books including The Usability Engineering Lifecycle) tackle these and many other problems. It has been updated to cover cost-justifying usability for Web sites and intranets, for the complex applications we have today, and for a host of products—offering techniques, examples, and cases that are unavailable elsewhere. No matter what type of product you build, whether or not you are a cost-benefit expert or a born salesperson, this book has the tools that will enable you to cost-justify the appropriate usability investment.- Includes contributions by a host of experts involved in this work, including Aaron Marcus, Janice Rohn, Chauncey Wilson, Nigel Bevan, Dennis Wixon, Clare-Marie Karat, Susan Dray, Charles Mauro, and many others- Includes actionable ideas for every phase of the software development process- Includes case studies from inside a variety of companies- Includes ideas from "the other side of the table, " software executives who hold the purse strings, who offer thoughts on which proposals for usability support they've funded, and which ones they've declined
Frequently asked questions
- Essential is ideal for learners and professionals who enjoy exploring a wide range of subjects. Access the Essential Library with 800,000+ trusted titles and best-sellers across business, personal growth, and the humanities. Includes unlimited reading time and Standard Read Aloud voice.
- Complete: Perfect for advanced learners and researchers needing full, unrestricted access. Unlock 1.4M+ books across hundreds of subjects, including academic and specialized titles. The Complete Plan also includes advanced features like Premium Read Aloud and Research Assistant.
Please note we cannot support devices running on iOS 13 and Android 7 or earlier. Learn more about using the app.
Information
Table of contents
- Front cover
- Title page
- Copyright page
- Table of contents
- Preface
- 1: Justifying Cost-Justifying Usability
- 2: User Interface Design’s Return on Investment: Examples and Statistics
- 3: A Basic Framework
- 4: A Business Case Approach to Usability Cost Justification for the Web
- 5: Marketing Usability
- 6: Valuing Usability for Startups
- 7: Cost-Justifying Usability in Vendor Companies
- 8: Categories of Return on Investment and Their Practical Implications
- 9: Usability Science: Tactical and Strategic Cost Justifications in Large Corporate Applications
- 10: The Return on Investment in Usability of Web Applications
- 11: Making the Business Case for International User Centered Design
- 12: Cost Justification of Usability Engineering for International Web Sites
- 13: Return on Goodwill: Return on Investment for Accessibility
- 14: Ethnography for Software Development
- 15: Out of the Box: Approaches to Good Initial Interface Designs
- 16: Keystroke Level Modeling as a Cost Justification Tool
- 17: The Rapid Iterative Test and Evaluation Method: Better Products in Less Time
- 18: Summative Usability Testing: Measurement and Sample Size
- 19: Cost-Justifying Online Surveys
- 20: Cost-Benefit Framework and Case Studies
- 21: At Sprint, Understanding the Language of Business Gives Usability a Positive Net Present Value
- 22: Cost-Justifying Usability: The View from the Other Side of the Table
- Index
- About the Authors