eBook - PDF
Companies and Environmental Impact: Identification and Visualization of Key Ecological Indicators
- English
- PDF
- Available on iOS & Android
eBook - PDF
Companies and Environmental Impact: Identification and Visualization of Key Ecological Indicators
About this book
Since scientists have recognised the greenhouse effect that is associated with the global warming, environmental friendly behaviour has become more important, and it is increasingly expected from companies to become more ecofriendly. This study deals with the so-called 'Greenwashing', a marketing strategy that is discussed by the author. The author examines the company's motivations to become 'greener', and the relevance of IT-based environmental performance measurement to corporations. The main purpose of this study is to identify and visualize Key Ecological Indicators. Thus, the contribution of this work is the development of the theoretical foundations of KEIs, and the implementation of a KEI framework for business-processes on the basis of a case study.
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Yes, you can access Companies and Environmental Impact: Identification and Visualization of Key Ecological Indicators by Martin Knura in PDF and/or ePUB format, as well as other popular books in Business & Management. We have over one million books available in our catalogue for you to explore.
Information
Table of contents
- Companies and Environmental Impact