The Practice of Public Relations

Wilfred Howard

• Publisher: Butterworth-Heinemann
• Year: 2016
• Print ISBN: 9780434907878
• eBook ISBN: 9781483183107
• Edition: 3
• Topic: Business
• Subtopic: Media & Communications Industry
• Index: Business

The Practice of Public Relations, Third Edition is a compendium of articles written by professional and expert practitioners in the field of public relations. The book serves as an introduction to the practice of public relations and as a guide to students of communication, advertising, and marketing.The collection covers a wide range of topics such as the planning and execution of a public relations campaign; the types of media used and the timing and handling of material; the different settings where public relations are applied, examples are industrial companies, government, and marketing firms; the law and ethics of public relations; and how to build a successful career in public relations.Marketing, advertising, and communications professionals and students will find the book very useful.

Table of contents

• Front Cover
• The Practice of Public Relations
• Copyright Page
• Table of Contents
• Illustrations
• Contributors
• Preface to the third edition
• Introduction: the plight of the pianist
• Chapter 1. Operational public relations
• Chapter 2. Types of media
• Chapter 3. Timing and handling of material
• Chapter 4. Public relations in a large industrial company
• Chapter 5. Public relations in marketing
• Chapter 6. Public relations consultancy: background and definition
• Chapter 7. Public relations in central government
• Chapter 8. Public relations in local government
• Chapter 9. Public relations and voluntary movements
• Chapter 10. Parliamentary public relations
• Chapter 11. The ethics of public relations
• Chapter 12. The law and public relations
• Chapter 13. Professional attitudes
• Chapter 14. Routes to public relations
• Index