Message-Attitude-Behavior Relationship explores the relationship between messages, attitudes, and behaviors. Emphasis is on alternative conceptualizations of various message strategies, cognitive and information processing models, and their relevance to the study of behavior. Innovative mathematical models are discussed to highlight stochastic and deterministic mathematical operators case in coextensive, sequential, and multidimensional arrays of systems state. Message strategies are cast in terms of social, psychological, and information processing constructs. Comprised of 11 chapters, this book begins with an overview of the research tradition dealing with messages, attitudes, and behaviors. The following chapters provide in-depth justification, supported by data analysis, for the use of various theoretical and methodological approaches to the message-attitude-behavior relationship. An atomized, stochastic model of the behavioral effects of message campaigns is then described, along with the foundations of cognitive theory and a constructivist analysis of the relationship between attitudes and behavior. An information-processing explanation of attitude-behavior inconsistency is also outlined. The link between mental states and social action is analyzed with respect to Ludwig Wittgenstein's 1953 book Philosophical Investigations. This monograph should be a valuable resource for both social and behavioral scientists engaged in behavioral research.

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Yes, you can access Message—Attitude—Behavior Relationship by Donald P. Cushman, Robert D. McPhee, Donald P. Cushman,Robert D. McPhee in PDF and/or ePUB format, as well as other popular books in Social Sciences & Anthropology. We have over one million books available in our catalogue for you to explore.

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Index

Front Cover
Message—Attitude—Behavior Relationship: Theory, Methodology, and Application
Copyright Page
Table of Contents
List of Contributors
Preface
Chapter 1. Attitudes, Behaviors, and Messages: An Introductory Overview
Chapter 2. An Atomized, Stochastic Model of the Behavioral Effects of Message Campaigns
Chapter 3. Foundations of Cognitive Theory: A Multidimensional Model of the Message–Attitude–Behavior Relationship
Chapter 4. The Relationship of Attitudes and Behavior: A Constructivist Analysis
Chapter 5. An Information-Processing Explanation of Attitude–Behavior Inconsistency
Chapter 6. Attitude–Verbal Report–Behavior Relationships as Causal Processes: Formalization, Test, and Communication Implications
Chapter 7. Behavior and Hierarchies of Attitudes: A Deterministic Model
Chapter 8. The Message–Attitude–Behavior Relationship from the Point of View of the Actor
Chapter 9. Wittgenstein's Philosophical Investigations and the Relationship between Mental States and Social Action
Chapter 10. A Structural–Functional Model of the Message–Attitude–Behavior Relationship
Chapter 11. Afterword
Author Index
Subject Index

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