Cases in Marketing Financial Services presents several cases from different countries relating to the marketing of financial service. The book tackles both strategic and tactical marketing issues, and then covers a wide range of institutions and markets. The text will be of great use to professionals in the financial service industry.

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Yes, you can access Cases in Marketing Financial Services by Christine Ennew, Trevor Watkins, Mike Wright, Christine Ennew,Trevor Watkins,Mike Wright in PDF and/or ePUB format, as well as other popular books in Business & Finance. We have over one million books available in our catalogue for you to explore.