eBook - PDF

Competitor Analysis in Financial Services

Name: Competitor Analysis in Financial Services
Author: Ian Youngman

Ian Youngman,

224 pages
English
PDF
Available on iOS & Android

eBook - PDF

Competitor Analysis in Financial Services

Ian Youngman,

About this book

This is the first comprehensive professional guide to the strategies and techniques of competitor analysis for the financial services industry. It explains how to set up systems and models to identify and analyse competitors and their products.The book begins with an overview of the need for competitor analysis in financial services. It continues with the identification of competitors, the setting up of competitor analysis systems, and a consideration of key sources of information. The core of the book examines the process of analysis, modelling, dissemination and monitoring of information and its application for competitive advantage.Key concepts in Competitor analysis in financial services: - Don't just copy others' systems - Understand the need for competitor intelligence - Find out what competitors do - Understand the methodology - Set up the systems to fit your company This book is thoroughly practical in its approach and international in its coverage and is essential reading for all financial services professionals seeking competitive advantage.

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Yes, you can access Competitor Analysis in Financial Services by Ian Youngman in PDF and/or ePUB format, as well as other popular books in Economics & Banks & Banking. We have over one million books available in our catalogue for you to explore.