📖[PDF] Customers call all the shots by Reinhard Janning | Perlego
Get access to over 700,000 titles
Start your free trial today and explore our endless library.
Join perlego now to get access to over 700,000 books
Join perlego now to get access to over 700,000 books
Join perlego now to get access to over 700,000 books
Join perlego now to get access to over 700,000 books
Customers call all the shots
Customers call all the shots
Unavailable in your region
📖 Book - PDF

Customers call all the shots

Lead management - striking a balance between marketing and sales
Reinhard Janning
shareBook
Share book
pages
180 pages
language
English
format
ePUB (mobile friendly) and PDF
unavailableOnMobile
Only available on web
Unavailable in your region
📖 Book - PDF

Customers call all the shots

Lead management - striking a balance between marketing and sales
Reinhard Janning
Book details
Table of contents
Citations

About This Book

Companies, just like people, trawl the Internet for information before they make purchasing decisionsand they buy at a time that suits them. If companies want to grow successfully, they need to find ways of identifying prospective buyers promptly online and to provide them with precisely the information they need to make that purchasing decision.However, they will only manage to do so if there is close collaboration between marketing and sales. We all know that up to now rather than working together, marketing and sales have been more inclined to peek over the fence at each other. Marketing's task involves much more than contacting prospects, marketing also needs to help sales identify prospective buyers. Sales therefore needs to reach agreement with marketing on what information it needs about buyers and above all when marketing should provide sales with the necessary information about leads.

Read More

Information

Publisher
Books on Demand
Year
2015
ISBN
9783739281520
Topic
Business
Subtopic
Business General
Edition
1

Table of contents