Manual Seo
eBook - ePub

Manual Seo

Para un posicionamiento web en Google mĂĄs eficaz

  1. 271 pages
  2. English
  3. ePUB (mobile friendly)
  4. Available on iOS & Android
eBook - ePub

Manual Seo

Para un posicionamiento web en Google mĂĄs eficaz

About this book

Este libro SEO, aunque se centra en el posicionamiento en buscadores, trata de contextualizar el SEO. El SEO es una parte del marketing online, y obviar esto, trabajar en un compartimento estanco, no ha sido bueno nunca, pero ahora es claramente un error que se paga rĂĄpido y caro. La prĂĄctica diaria del SEO va Ă­ntimamente ligada a la estrategia de contenidos, la obtenciĂłn de enlaces, las acciones para aumentar la visibilidad y notoriedad de la marca, las redes sociales No puede ser de otra forma. Y este libro espera aportar su granito de arena para que los directivos de marketing entiendan que solo con SEO su negocio no tiene futuro y que sin SEO estĂĄ claramente cojo

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Yes, you can access Manual Seo by Jose Panzano, Gonzalo Arrabal, Maria Pedros in PDF and/or ePUB format, as well as other popular books in Negocios y empresa & Marketing digital. We have over one million books available in our catalogue for you to explore.

Table of contents

  1. Cubierta
  2. Portada
  3. Indice
  4. 1. ¿Qué es SEO?
  5. 2. ÂżCĂłmo usamos los buscadores?
  6. 3. Definiendo los términos de busqueda
  7. 4. La estructura del sitio web
  8. 5. El contenido
  9. 6. HTML
  10. 7. El servidor
  11. 8. Los enlaces externos
  12. 9. Las técnicas para obtener enlaces externos
  13. 10. La analĂ­tica web
  14. 11. CĂłmo seleccionar un socio SEO
  15. 12. SEO en el marketing mix