Making Posters
eBook - ePub

Making Posters

  1. 240 pages
  2. English
  3. ePUB (mobile friendly)
  4. Available on iOS & Android
eBook - ePub

Making Posters

About this book

Posters have the power to influence and inform - so how does a designer hone their creations to have the impact they need? With a special focus on conceptualization, internationally-acclaimed and award-winning designers Natalia Delgado and Scott Laserow takes you though planning, analyzing and creating posters that stop viewers in their tracks. Classic and contemporary examples from around the world show you what can be achieved at the cutting-edge of the medium - from protest and propaganda posters, through pop culture and Swiss style, to animated and interactive designs. Whether you need to promote the next president, advertise a brand or create awareness of a health crisis, Making Posters gives you the critical and practical skills to excel in one of the most widely seen forms of graphic design and make sure your work stands out from the crowd.

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Information

Publisher
Bloomsbury Visual Arts
Year
2020
Print ISBN
9781350090156
eBook ISBN
9781350090163
Edition
1
Topic
Design
Subtopic
Design General
INDEX
Page references in italics denote illustrations.
A
Access (poster), 162
ACUD BERLIN (WET in BERLIN) (poster), 102, 103
Adams, Bryan, 152, 153
Adobe Photoshop, 202, 210
Aesop, 136
aesthetics, 68
Afshar, Mohammad, 70, 72, 185
After Effects, 202
Ahmed, Umer, 63, 64, 129
AIDA formula (Attention, Interest, Desire, and Action), 14
Alcatraz, mind-map for, 32
Aldriglandet (Neverland) (poster), 184
allusion, 142–43
Almonte Díaz, José Gerardo, 114, 121
Alphabet Insectorum (poster series), 66, 66
Alzheimer (poster), 157
Amaranta (poster), 121
American Dream (poster), 122
Aminelahi, Onish, 87
Anatomy of a Murder (poster), 24, 25
Andy Lund in NYC (poster), 92
animated posters, 200–202
animation, 204
Años de Jazz (poster), 44
Antony and Cleopatra (poster), 103, 103
Arena, Luis, 18
Aristotle, 137, 138, 149
Aroma Company, 195
arousal, 152, 158, 160
Art Deco, 17, 21
Art Nouveau, 14
art of persuasion. See persuasion
Art of Rhetoric (Aristotle), 138
asymmetry, 62, 64
attention, 101. See also grabbing attention
audience, 29–30
augmented reality pos...

Table of contents

  1. Cover
  2. Title Page
  3. Contents
  4. Foreword
  5. Introduction
  6. THE BEGINNING
  7. CONCEPTUALIZING
  8. EXECUTION
  9. GRABBING ATTENTION
  10. ART OF PERSUASION
  11. STORYTELLING
  12. BEYOND THE PRINTED SURFACE
  13. Glossary
  14. Bibliography
  15. Index
  16. Acknowledgments
  17. eCopyright

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Yes, you can access Making Posters by Scott Laserow,Natalia Delgado in PDF and/or ePUB format, as well as other popular books in Design & Design General. We have over one million books available in our catalogue for you to explore.