Advanced Typography
eBook - PDF

Advanced Typography

From Knowledge to Mastery

  1. 256 pages
  2. English
  3. PDF
  4. Available on iOS & Android
eBook - PDF

Advanced Typography

From Knowledge to Mastery

About this book

Once you have learnt the fundamentals of typography, there is still a wealth of knowledge to grasp to really become a master in the art and craft of working with type. In Advanced Typography, expert practitioner and instructor Richard Hunt goes beyond the basics to take your understanding and usage to the next level. Taking a practical approach, the book combines visual, linguistic, historical and psychological systems with the broad range of applications and audiences of type today. From the challenges of designing across media and cultures, to type as information and craft, Hunt marries theoretical context with applied examples so you feel confident in improving your skills as an advanced typographer.

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Information

Publisher
Bloomsbury Visual Arts
Year
2020
Print ISBN
9781350055919
eBook ISBN
9781350055926
Edition
1
Topic
Design
Subtopic
Graphic Design

Table of contents

  1. Cover
  2. Half-title
  3. Title
  4. Copyright
  5. Contents
  6. Introduction
  7. 1. Changing technologies and practice
  8. 2. Typography: art and craft
  9. 3. Type is technology
  10. 4. Type as visual / type as information
  11. 5. Biological and psychological dimensions of type
  12. 6. Systems of organization
  13. 7. Type as culture and symbol
  14. 8. Typefaces
  15. 9. Setting type
  16. 10. Type on screen
  17. 11. Creative typography
  18. 12. Customizing / creating type forms
  19. Acknowledgements
  20. Index

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