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Economía y psicología
Apuntes sobre economía conductual para entender problemas económicos actuales
Raymundo Miguel Campos Vázquez
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- 289 pages
- Spanish
- PDF
- Available on iOS & Android
eBook - PDF
Economía y psicología
Apuntes sobre economía conductual para entender problemas económicos actuales
Raymundo Miguel Campos Vázquez
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About This Book
Estudio introductorio a la Economía Conductual que, partiendo de una observación de las limitaciones del modelo dominante en economía –el Homo Economicus—, muestra cómo las decisiones de los agentes dependen no sólo de valoraciones costo-beneficio; también son determinantes los factores cognitivos, psicológicos y sociales. Se revisan los principales modelos en la materia para entender la conducta humana y se muestra en qué medida son una herramienta útil para complementar los estudios tradicionales y la solución de grandes problemáticas sociales.
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