📖[PDF] Marketing in the Digital Era by Zuzana Bacíková | Perlego
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Marketing in the Digital Era
Marketing in the Digital Era
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📖 Book - PDF

Marketing in the Digital Era

Zuzana Bacíková
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172 pages
language
English
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ePUB (mobile friendly) and PDF
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📖 Book - PDF

Marketing in the Digital Era

Zuzana Bacíková
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About This Book

With the digitalisation of society, marketing is experiencing a renaissance. Digital marketing has introduced a compactness absent in traditional marketing, even after the integration of the holistic marketing approach. Consumers nowadays make choices – between purchasing online and visiting a store. They pay attention to certain ads and decide to support a person or product on social media channels. This book presents the theoretical principles of digital marketing established to serve research plans, educational purposes and practical applications. It aims to support the terminological demarcation and to further the professional discussion.

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Information

Publisher
Peter Lang
Year
2018
ISBN
9783631758090
Topic
Art
Subtopic
Art & Business
Edition
1

Table of contents