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Public Relations In The Networked Publics
Public Relations In The Networked Publics
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📖 Book - PDF

Public Relations In The Networked Publics

Bayram Oguz Aydin, Salih Gürbüz, Özlem Dugan
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284 pages
language
English
format
PDF
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📖 Book - PDF

Public Relations In The Networked Publics

Bayram Oguz Aydin, Salih Gürbüz, Özlem Dugan
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About This Book

In terms of both public relations and advertising, organizations that use the opportunities of digital media might differentiate from others. This differentiation can provide advantages for organizations. However, there may be threats as well as the opportunities of the digital media. In this regard, it is tried to investigate how organizations benefit from digital media on the researches presented in this book.

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Information

Publisher
Peter Lang
Year
2020
ISBN
9783631811153
Topic
Media & Performing Arts
Subtopic
Television
Edition
1

Table of contents