Innovation Strategies in New Product Development
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Innovation Strategies in New Product Development

Balancing Technological, Marketing and Complementary Competencies of a Firm

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  1. 188 pages
  2. English
  3. PDF
  4. Available on iOS & Android
eBook - PDF
No longer available |Learn more

Innovation Strategies in New Product Development

Balancing Technological, Marketing and Complementary Competencies of a Firm

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About This Book

Innovation remains to be the widely recognized leverage in the quest for future growth. This book presents a model of technological, marketing and complementary competencies in relation to firms' innovative performance, drawing from a study of medium and large-sized Slovenian manufacturing enterprises. Distinctions are made between firms which are technology leaders and those being technology followers. Companies employ different combinations of competencies depending on the innovation strategy they pursue in new product development, namely incremental innovation strategy, radical innovation strategy and trend-setting strategy. The implications of the findings are valuable to the firms aligning their competencies with their strategy, as well as to policy makers in technology following countries.

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Information

Publisher
Peter Lang GmbH, Internationaler Verlag der Wissenschaften
Year
2011
ISBN
9783653009194
Edition
1
Topic
Business
Subtopic
Leadership
Index
Business

Table of contents