The Convergence Crisis
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The Convergence Crisis

An Impending Paradigm Shift in Advertising

Joanna L. Jenkins

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  1. 198 pages
  2. English
  3. ePUB (mobile friendly)
  4. Available on iOS & Android
eBook - ePub
No longer available |Learn more

The Convergence Crisis

An Impending Paradigm Shift in Advertising

Joanna L. Jenkins

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About This Book

The Convergence Crisis tells the story of an impending paradigm shift in advertising. Beginning in the early 1840s with the birth of the first advertising agency and momentum spurred by industrial systems, the book provides a historical overview of significant events and socio-cultural economic factors that have occurred to explain how and why a [convergence] crisis has erupted in contemporary American advertising. Significant blurring of once-distinct boundaries and redistribution caused by convergence has led to new methods of communication being used in advertising and among audiences. The book intends to bring awareness, clarity, and understanding to the opportunities presented through convergence via its rich historical narrative and theoretical framework.

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Information

Publisher
Peter Lang Inc., International Academic Publishers
Year
2014
ISBN
9781454195665
Edition
1
Topic
Bildung
Subtopic
Forschung im Bildungswesen

Table of contents