- 296 pages
- English
- PDF
- Available on iOS & Android
eBook - PDF
Differing Outlook of Contemporary Advertising
About this book
Advertising is a broad concept and has an ever-shifting nature. The methods and strategies are differing day by day. The practice fields of advertising vary relatively and largely, and the consumers of today like Y and Z generations make it necessary for the corporations to take the essential precautions. Against the current conjunctures and fluctuations in technology, economy and politics, advertising is one of the key concepts that the corporations focus on. In this sense, the book gathers 12 different chapters related to advertising. The chapters contain valuable and up-to-date information on advertising. This study will not only broaden the reader's horizon but also fulfil the increasing need in the field of contemporary advertising.
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Please note we cannot support devices running on iOS 13 and Android 7 or earlier. Learn more about using the app.
Yes, you can access Differing Outlook of Contemporary Advertising by Ömer Aydinlioglu in PDF and/or ePUB format, as well as other popular books in Business & Art & Business. We have over one million books available in our catalogue for you to explore.
Information
Table of contents
- Cover
- Copyright information
- Preface
- Contents
- List of Contributors
- Articulating Diversity, Decoding Polarization: Online Responses to Coca Cola’s Memleket Advertisement
- University Students’ Motivations for Watching Social Media Advertisements: A Study in the Context of Uses and Gratifications Theory
- Public Response to “Coup Attempt” through Media: An Analysis of the July 15 Advertisements in Hürriyet Newspaper
- The Transformation of the Perception of Hegemonic Masculinity in Cinema through Television Advertisements
- The Use of Sexuality in Advertisements of New Media in the Context of Reversing Social Norms
- Sponsored Ads in Instagram as a Marketplace and the Concept of Social Affiliation
- A General Overview on Turkish Comedy Movies in the Context of Advertising Discourses
- Philanthropic Advertising: Creative Ways to Raise Awareness of Humanitarian Issues
- Ruling Consumers’ Subconscious through Subliminal Symbols in Advertisements
- Analyzing Political Advertising in the Context of New Media Literacy
- The Commercial Film for the 15th Istanbul Biennial as an Example for an Interactive Art: #Biennialinthecity
- Commodity Fetishism and Advertising
- List of Figures
- List of Tables