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Presidential Campaigns in the Age of Social Media
Clinton and Trump
William L. Benoit, Mark J. Glantz
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- 170 pages
- English
- ePUB (mobile friendly)
- Available on iOS & Android
eBook - ePub
No longer available |Learn more
Presidential Campaigns in the Age of Social Media
Clinton and Trump
William L. Benoit, Mark J. Glantz
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About This Book
This book offers content analyses of the 2016 presidential candidate campaign messages from the primary and the general election. The chapters examine both new (Twitter, Facebook) and traditional (TV spots, debates, speeches) media employed in this contest. This allows comparison of campaign phases (primary versus general), candidates (Republican primary and Democratic primary candidates; general election candidates), and message forms. The results are compared with data from analyses of previous presidential campaigns.
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