Manufacturing Indianness
eBook - PDF

Manufacturing Indianness

Nation-Branding and Postcolonial Identity

  1. 536 pages
  2. English
  3. PDF
  4. Available on iOS & Android
eBook - PDF

Manufacturing Indianness

Nation-Branding and Postcolonial Identity

About this book

Manufacturing Indianness takes an interdisciplinary approach in deconstructing nation-branding exercises in neoliberal India, utilizing the fetish as a critical device to demonstrate how postcolonial nation-building can become colonizing. Using interviews with media-makers and nation-branding professionals, postcolonial theory, media and cultural studies, psychoanalytic theories, political economy approaches, affective theory, cultural geography, and branding and marketing perspectives, Manufacturing Indianness provides an insightful and academically sophisticated investigation into how the Indian state and its corporate partners have merged cultural/ethnic nationalism (Hindutva) with neoliberalism to form the ultimate fetish of Brand India.

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Yes, you can access Manufacturing Indianness by Ishita Sinha Roy in PDF and/or ePUB format, as well as other popular books in Sozialwissenschaften & Industrie- & Organisationspsychologie. We have over one million books available in our catalogue for you to explore.

Table of contents

  1. Cover
  2. Contents
  3. Acknowledgments
  4. Introduction: Text and Context: Postcolonial Media Studies and the Fetishization of the Neoliberal Nation
  5. 1 Nation Inc. and Postcolonial Neoliberalism
  6. 2 From the East India Company to Nation Inc.
  7. 3 Nation-Branding: India Inc. Is Incredible !ndia
  8. 4 Taking Care of the Mother(land): Bollywood Patriotism and Young India
  9. 5 Manufacturing Terror®: Destroying the Other Through Nation-Branding
  10. 6 Old and New Goddesses: Disrobing Indian Femininity
  11. Conclusion