Public relations is a wide field of practice that encompasses the communicative processes carried out by the organization's internal and external stakeholders. Due to its multidisciplinary nature, it is in touch with many topics and fields, which necessitates viewing the concept of public relations from a wide and sophisticated perspective as well as handling it through different dimensions. The study focuses on public relations topics and incorporates, within this context, 20 fields of practice, each of which has been detailed in a separate chapter. In addition to handling the general status of the mentioned fields in international literature, it makes efforts to present the panorama of Turkey, making evaluations about Turkey in particular.
- 468 pages
- English
- PDF
- Available on iOS & Android
eBook - PDF
Practice Fields in Public Relations: The Panorama of Turkey
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Table of contents
- Cover
- Contents
- Preface
- Relationship Management in the Context of Proverbs: The Case of Turkey (Cengiz Anık / Ayse Gül Soncu)
- Strategic Communication Management in Turkey (Erdem Tasdemir / Emre Ş. Aslan)
- A View of Corporate Identity and Image in Turkey (Fatma Geçikli)
- Reputation Management as a Strategic Practice of Public Relations in the Frame of Turkey (Hasan Güllüpunar)
- Organizational Perception Management (OPM) Perspective for Public Relations Managers: A Review of International Literature and Turkish Studies (Ömer Lütfi Antalyalı)
- Issue Management Studies From Turkey’s Perspective: The Case of Cargill Turkey (Vesile Çakır)
- Risk Management: The Rising Philosophy of Public Relations in Turkey (Derya Öcal)
- Crisis Management as a Practice Field of Public Relations: A Turkish Perspective (Mustafa Akdağ)
- Rumour Management in Organisations in Terms of Public Relations: An Overview of Turkey (Erdal Eke / Ramazan Erdem)
- Total Quality Management in Public Relations from the Perspective of Turkey’s Cultural Codes (Ahmet Sait Özkul)
- Media Relations in Public Relations: A Perspective of Turkey (Ümit Arklan / Nurullah Zafer Kartal)
- Internet and Social Media Management: A Turkey-Based Perspective (Hatice Baysal)
- The Importance of Event Marketing in Public Relations in Turkey (Zekiye Tamer Gencer)
- Corporate Social Responsibility as a Relations Practice to Satisfy Social Expectations: A General view of Turkey (Fuat Ustakara)
- Sponsorship in the Context of Public Relations and Sponsorship Applications in Turkey (Ömer Bakan)
- Political Public Relations in Turkey: The Applications of the Justice and Development Party in the November 1, 2015 General Elections (Sükrü Balcı)
- Lobbying as a Public Relations Method Affecting Political Authority and Lobbying Implementations in Turkey (Mehmet Sezai Türk)
- A Study on International Public Relations and Perspective of Turkey (Emel Tanyeri Mazıcı)
- Financial Public Relations Applications done via Internet in Turkey: Content Analysis on Trade Banks that are Members of the Istanbul Stock Exchange (Ayça Çekiç Akyol / Mevlüt Akyol)
- Marketing Communication and Public Relations in Turkey (Kazım Özkan Ertürk)
- About the Authors
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Yes, you can access Practice Fields in Public Relations: The Panorama of Turkey by Ümit Arklan in PDF and/or ePUB format, as well as other popular books in Social Sciences & Cultural & Social Anthropology. We have over 1.5 million books available in our catalogue for you to explore.