- English
- ePUB (mobile friendly)
- Available on iOS & Android
eBook - ePub
About this book
Welcome to Artist 2.0, the practical manual that explains how to promote and sell your artworks through the web. Inside this guide you will discover fundamental information to develop your artistic career.
You will learn all the main strategies to gain visibility.
You will discover:
- how to place advertisements about your work.
- How to get articles and reviews on your account.
- How to contact and manage critics and journalists through the web.
- How to receive written recommendations from your clients in order to publish them online.
- How to report your works in the main search engines.
- How to sponsor your artistic activity online.
- How to write and publish artistic press releases online.
- How to resell on the internet the rights of use of your works...
And much more!
Stop wasting time and develop your art career NOW with all the information you need to get the attention of your customers and the feedback in the sales of your artwork.
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Please note we cannot support devices running on iOS 13 and Android 7 or earlier. Learn more about using the app.
Yes, you can access Artist 2.0 by Stefano Calicchio in PDF and/or ePUB format, as well as other popular books in Business & Business General. We have over one million books available in our catalogue for you to explore.
Information
A short test to get started
The following short questionnaire will take you into the world of cultural marketing, showing you the skills you already have or still have to develop in this field. It's a real warm-up, just like athletes do before an important competition.
| Question | Yes | No |
| Are you passionate about advertising or selling your artwork? | | |
| Have you ever read art marketing books? | | |
| Have you ever read articles and/or news about art marketing or internet sales? | | |
| Have you ever thought about planning the marketing of your art products? | | |
| ... |
Table of contents
- Copertina
- ARTIST 2.0
- Indice dei contenuti
- Introduction
- What online art marketing is for
- Build your marketing plan
- A short test to get started
- How to do business with your art
- What you will learn from Artist 2.0
- Build your online space
- How to report your site to the main search engines
- Leverage online forums
- How to organize an art exhibition thanks to the web
- Preparing art marketing materials
- Promote yourself through artistic reviews on line
- How to obtain visibility through sponsorships
- The Press Office for artists
- Writing and publishing press releases online
- Build a good press kit
- How to write an artistic curriculum vitae
- Create link circuits for your artistic activity
- Exploiting the power of social networks
- The marketing tools of citizen journalism
- ​How to create an online art conference
- Take advantage of testimonials from satisfied clients
- Take advantage of the media setting agenda in your favour
- How to take advantage of viral marketing
- Promote your art with Yahoo Answers
- How to contact art critics on the web
- Take advantage of email marketing to promote your work
- Promote yourself with Pay Per Click
- Conclusion