An Ethnography of Global Landscapes and Corridors

Loshini Naidoo

• Publisher: IntechOpen
• Year: 2012
• Print ISBN:
  9789535102540
• eBook ISBN:
  9789535150947
• Topic: Social Sciences
• Subtopic: Sociology
• Index: Social Sciences

The chapters presented in this book draw on ethnography as a methodology in a variety of disciplines, including education, management, design, marketing, ecology and scientific contexts, illustrating the value of a qualitative approach to research design. The chapters discuss the use of traditional ethnographic methods, such as immersion, observation and interview, as well as innovative ethnographical methods which have been influenced by the new digital culture. The latter challenges notions of identity, field and traditional culture such that people are able to represent themselves in the research process rather than be represented. New approaches to ethnography also examine the use and implication of images in representation as well as critically examining the role and impact of the researcher in the process.

Table of contents

• An Ethnography of Global Landscapes and Corridors
• Contents
• Preface
• Chapter 1 Ethnography: An Introduction to Definition and Method
• Chapter 2 Ethnographic Field Notes and Reflexivity
• Chapter 3 Event Focused Fieldwork and Comparative Methodology: Exploring Ethnic Boundaries and Cultural Variation
• Chapter 4 Natural Interactions in Artificial Situations: Focus Groups as an Active Social Experiment
• Chapter 5 Beginning with the Self to Critique the Social: Critical Researchers as Whole Beings
• Chapter 6 Accessing Material Culture by Following Intermediary Objects
• Chapter 7 A Service Value Creation Model and the Role of Ethnography
• Chapter 8 Food and Nutrition in Embera Indigenous People
• Chapter 9 From Gambits to Case Data
• Chapter 10 Syntax Development: The Relevance of Realistic Methods
• Chapter 11 Informal Learning Amongst Pediatric Rehabilitation Teams – An Ethnography of Tea-Room Talk
• Chapter 12 Visual Mapping of Clinical Procedures Using Ethnographic Techniques in Medical Device Design
• Chapter 13 Written Reminiscences and Media Ethnography: Television Creating Worldview
• Chapter 14 Digital Auratic Reproducibility: Ubiquitous Ethnographies and Communicational Metropolis