Advances in Customer Relationship Management
eBook - PDF

Advances in Customer Relationship Management

  1. 156 pages
  2. English
  3. PDF
  4. Available on iOS & Android
eBook - PDF

Advances in Customer Relationship Management

About this book

Customer relationship management (CRM) strategies have become increasingly important worldwide due to changes in expectations from customers as well as changes in the nature of markets. This book puts forth a conceptualization that attempts to not only outline CRM's domain but also to reconcile the divergent perspectives found in the academic and popular literature. Readers can see through measurable data-containing examples how the theory is applied with great success by various real-life examples. This book presents innovative proven methods for determining whether a CRM strategy for changing the way a company provides service (by adding new technology, processes, and procedures) will realize the return on the investment projected. It could be a great help to CRM personnel, student, managers and any one that works directly or indirectly with customers.

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Yes, you can access Advances in Customer Relationship Management by Daniel Catalan-Matamoros in PDF and/or ePUB format, as well as other popular books in Business & Business Strategy. We have over one million books available in our catalogue for you to explore.

Information

Publisher
IntechOpen
Year
2012
Print ISBN
9789535105169
eBook ISBN
9789535151104
Topic
Business
Subtopic
Business Strategy
Index
Business

Table of contents

  1. Advances in Customer Relationship Management
  2. Contents
  3. Preface
  4. Chapter 1 An Overview to Customer Relationship Management
  5. Chapter 2 Customer Relationship Management and Business Intelligence
  6. Chapter 3 Investigating Customers’ Perceptions Towards Text Messaging Services as a CRM Medium
  7. Chapter 4 Customer Relationship Marketing: Customer-Centric Processes for Engendering Customer- Firm Bonds and Optimizing Long-Term Customer Value
  8. Chapter 5 Business Intelligence Through Personalised Location-Aware Service Delivery
  9. Chapter 6 Development of a Service Framework for Library Users from Customer Relationship Management Perspective
  10. Chapter 7 Dual Approach to the Modelling Single Product Demand Curves in the Next Best Offer CRM Problem
  11. Chapter 8 Business Intelligence in Telecoms Industry: A Service Oriented Approach