eBook - ePub

Essentials of Pricing Analytics

Name: Essentials of Pricing Analytics
Author: Erik Haugom

Tools and Implementation with Excel

Erik Haugom,

280 pages
English
ePUB (mobile friendly)
Available on iOS & Android

eBook - ePub

Essentials of Pricing Analytics

Tools and Implementation with Excel

Erik Haugom,

About this book

This book provides a broad introduction to the field of pricing as a tactical function in the daily operations of the firm and a toolbox for implementing and solving a wide range of pricing problems.

Beyond the theoretical perspectives offered by most textbooks in the field, Essentials of Pricing Analytics supplements the concepts and models covered by demonstrating practical implementations using the highly accessible Excel software, analytical tools, real-life examples and global case studies. The book covers topics on fundamental pricing theory, break-even analysis, price sensitivity, empirical estimations of price–response functions, price optimisation, markdown optimisation, hedonic pricing, revenue management, the use of big data, simulation, and conjoint analysis in pricing decisions, and ethical and legal considerations.

This is a uniquely accessible and practical text for advanced undergraduate, MBA and postgraduate students of pricing strategy, entrepreneurship and small business management, marketing strategy, sales and operations. It is also important reading for practitioners looking for accessible methods to implement pricing strategy and maximise profits.

Online resources for instructors include Excel templates and PowerPoint slides for each chapter.

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Yes, you can access Essentials of Pricing Analytics by Erik Haugom in PDF and/or ePUB format, as well as other popular books in Business & Business General. We have over one million books available in our catalogue for you to explore.