eBook - ePub

Chinese Television and Soft Power Communication in Australia

Name: Chinese Television and Soft Power Communication in Australia
Author: Mei Li

Mei Li,

210 pages
English
ePUB (mobile friendly)
Available on iOS & Android

eBook - ePub

Chinese Television and Soft Power Communication in Australia

Mei Li,

About this book

Chinese Television and Soft Power Communication in Australia discusses China's soft power communication approach and investigates information handling between China and its targeted audiences in the eyes of key influencers – intermediate elites (public diplomacy policy elites in particular) in China and Australia. It explores CGTN (with staff from several professional cultures) and conducts a systemic test of how successful/unsuccessful China's soft power message projection is in terms of congruence between projected and received frames as a pivotal factor of its power status. The analysis is based on a case study of frames in the messaging on Chinese international TV about China's Belt and Road Initiative and in the minds of Australian public diplomacy policy elites. The question raised is whether and how Australia is listening.

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Yes, you can access Chinese Television and Soft Power Communication in Australia by Mei Li in PDF and/or ePUB format, as well as other popular books in Scienze sociali & Scienze della comunicazione. We have over one million books available in our catalogue for you to explore.